Via Sarah Weinman the latest stats on book sales in the US of A:
The Children’s/YA Hardcover category rose 62.1 percent for the month with sales of $67.1 million, and sales for year-to-date were up by 46.4 percent.The Children’s/YA Paperback category was also up by 13.4 percent in February with sales totaling $41.6 million; sales increased by 17.4 percent for the year.
YAY! W00t! *dance of joy* I am especially fascinated by the big jump in hardcover sales. Runs contrary to the idea that pbs will sell better in a downturn. I wonder what’s going on there? Interesting . . .
On the other hand:
The Adult Hardcover category was down by 0.9 percent in February with sales of $77.8 million; year-to-date sales were down by 17.7 percent. Adult Paperback sales decreased 38.8 percent for the month ($79.7 million) and decreased by 29.5 percent for the year.The Adult Mass Market category was down 18.3 percent for February with sales totaling $48.8 million; sales were also down by 14.7 percent year-to-date.
I wonder how much the increase in kids/YA book sales has to do with the lower price point? Standard YA hardcovers are at least $5 cheaper than adult hardcovers. Could it be that the rise in YA/kids is at the expense of Adult? I.e are a growing number of people (teenagers and adults) realising that there are fabulous books being published in YA and buying them in preference to Adutl? Or is it simply that teenagers read way more than adults? Or is it solely the Stephenie Meyer effect?
Anyone else got any thoughts?
Whatever is going on it does feel like very good news for my corner of the publishing world. Fingers crossed it will continue for some time. Or at least until my mortgage is paid off . . .