I find it interesting that so many people are talking about this as the latest Scott Westerfeld novel without really acknowledging that this is such a departure from his more recent work. I would not be surprised if some of the audience for the Uglies and Midnighters and Peeps books (at least the teenagers) were less interested in this new series, even as Leviathan draws in an entirely new generation of readers. It’s always interesting to see an author whose work you admire move on to pastures new.
Note: she’s NOT saying that teens aren’t reading Leviathan, she’s just saying that some of the teen fans of Scott’s other YA books will be less interested in the new series. But that a whole new audience will be.
This is exactly what we’ve been finding. Especially amongst the hardcore Uglies fans. Many of whom won’t read any of Scott’s books other than the Uglies books. Here’s a conversation Scott had at almost every stop on his recent tour:
Fan: OMG! I love the Uglies books SO MUCH. You are my favourite writer in the entire world! *hands Scott multiple editions of every Uglies book to be signed plus extra copies to be signed for friends*
Scott: Thank you! So many Uglies books. Amazing!
Fan: When will you be writing a new book? I can’t wait for the next one!
Scott: Well, I’m on tour for a new book. *points to giant stack of Leviathan*
Fan: *looks at Scott blankly*
Scott: Leviathan is my new book.
Fan: Um, when will there be a new Uglies book?
Now, Scott has plenty of fans who read every single book he writes. There are even a few who’ve tracked down his very first publications: kids books about Watergate and the Berlin Airlift. And a few more who are proud owners of Scott’s choose-your-own-adventure Powerpuff Girl books. However, there are a substantial group who are not Westerfans per se, but fans of only one of his series.1 Especially when it comes to the Uglies books.
Now, this is not at all uncommon. There are plenty of Dorothy Dunnett fanatics who only read her Lymond books and have zero interest in the others, Scalzi fans who only like the Old Mans War books, McCaffrey fans who ditto the Pern books and so on. I myself am a Georgette Heyer fan who only likes her regency romances. I won’t touch her straight historicals or detective fiction with a barge pole. So I totally get it.
It is, in fact, a small percentage of readers who will follow a prolific and diverse writer throughout their career and read all their books. This is true even for writers like Stephen King. Plenty of his readers read only the novels and ignore the short stories and non-fiction.
I frequently describe myself as a huge Margeret Mahy and Diana Wynne Jones fan. Yet I have not read all their books. Most, but not all. There are fans and then there are fans.
What’s been so interesting about Leviathan is that it seems like the same percentage of Uglies fans that didn’t pick up Midnighters or the three New York books2 are also not picking up Leviathan. The difference is that a whole bunch of folks who never really heard of Scott before are picking it up in their place. Leviathan really does seem to have brought Scott a whole new audience.
Broadly, we’re noticing way more boy readers than before and a much wider age spread: from eight year olds up through eighty year olds. Scott toured with Sarah Rees Brennnan, Robin Wasserman, Holly Black and Cassie Clare. At pretty much every event, boyfriends of these other authors’ fans, who had come along in a suffering kind of way, saw Scott’s presentation and wound up buying Leviathan, stunned that something could possibly interest them at such an event. Leviathan has also drawn in two specific groups who’ve had little interest in Scott’s books previously:
- Steampunk fans
- History buffs
Obviously there’s a big overlap between those two groups. But it’s been fascinating to watch the audience of his tour events change. Scott’s always had people coming along dressed up like Tally or Shay or other characters from his books, but this tour he had people showing up in full on steampunk garb. Fabulous. So far pretty much all the steampunkers are dressing in a generic steampunk way. I’m hoping that will change for his 2010 tour. I can’t wait to see the first person showing up dressed like Derryn or Alek.
Now before any of you jump into the comments and say “I’m a bloke! I love military history and steampunk and I’ve ALWAYS read Scott’s books!” I’m not saying you don’t exist, I’m just saying that before Leviathan you were only a teeny tiny slice of Scott’s audience. Now, you’ve got lots more company. Enjoy! We sure are.
- There are adult readers who’ve only read The Risen Empire and have no intention of ever touching that smelly YA stuff. [↩]
- So Yesterday, Peeps & The Last Days. All three books are set in the same world, by the way. It’s just that Hunter (of So Yesterday) is totally unaware of all the vampires running around. See how the world of products and advertising distracts you from what’s really important? Let that be a lesson for you. [↩]