Someone landed at my website after googling the following question:
“how do publishers decide print runs first second printing”
I don’t really know the answer to that question. Or, rather, questions, because the decision on the initial print run is a different (and more complicated question) than whether to reprint or not. If the book’s selling well and likely to sell out the first run, then you print again.
Or, mostly, I have heard horror stories like a recent unexpected bestseller whose first print run sold out flash quick and the editor had to plead with higher ups to do a second print run.
There are also houses that do such tiny initial runs that second printings are inevitable.
One editor told me that they go on instinct when recommending a print run. That if it feels like a 10,000 copy book that’s what they’ll ask for.
But, you know, I only got gossip. Are there any publishing people out there with actual information who want to respond?