There’s a very fine line between promoting your books and writing tickets on yourself. It’s a moving line. What one person finds overly self promotery other people think is fine.
For instance, I was once told I had crossed the line because my Livejournal icons were of the front covers of my books. I thought that was nuts. I like the covers of my books. Why can’t I make icons out of them? Too pushy, I was told. It’s like you’re only on Livejournal to get people to buy your books. Someone else told me I shouldn’t mention my books on my blog because it sounds like I just want people to buy them and that’s the only reason I blog. On the other hand someone wrote wanting to know why there are no links to buy my books on this site. When I told them it’s because I think that’s pushy they said I was weird. (A definite possibility.)
I find it icky when authors blog about what voting awards (Hugo, Locus etc) they’re eligible for. To me it reads like they’re asking you to vote from them, which I find tacky. I mentioned this to some friends and they told me I was being crazy. That it is remiss of an author not to do that since the people who vote for these kind of awards often have no clue what’s eligible and like to be reminded. That it’s not about being self-aggrandising; it’s about giving readers information.
All these different takes on what constitutes being too self-promotery has led me to the conclusion that the only way to handle it is to do what you’re comfortable with. I am comfortable with icons of my covers. I am not comfortable blogging about good reviews of my work. (Or bad reviews for that matter.) Or skiting about being shortlisted or winning awards. (Not that it happens very often.) Because I honestly don’t think any of that has much to do with me. Reviews and awards are for readers not authors. I think the most important thing they do is help people find books that might otherwise have been overlooked. For me to engage with them is beside the point. So I no longer do.
I am comfortable (actually I’m ecstatically happy) blogging about the process of researching and writing my books, about the different markets my books have been sold into, the different covers the books get. All that fascinates me. As this is my blog I gets to write about it even if others think that’s too self-promotery.
What’s your take on all of this? I’d love to hear from authors and readers. What do you find too much? Are their authors you wish promoted themselves a bit more?