Because of social media the contact between authors and readers is closer than it’s ever been. For me one of the many delights of Twitter is being contacted by readers enthusiastic about my books or blog posts. Wonderful! I have many readers from all over the world I’ve known for years through my blog and Twitter. We’ve become friends. I love how Twitter enables me to fangirl my favourite authors, such as Laura Lippmann and Courtney Milan.1
Twitter makes it easier to rave about the books I love. The thought of writing a proper review daunts me. Fortunately blathering on Twitter takes seconds. Why, yes, I have spent much time this year tweeting about how Nnedi Okorafor’s Lagoon is one of the most complex, dense, witty, wondrous science fiction novels I’ve ever read. Seriously, people, READ IT!2
I also use Twitter to discuss politics, basketball, cricket, social justice, history, fashion, the publishing industry, Hollywood, food, wine, quokkas, So Many Things. I dispense and receive writing advice. I gossip with friends. I occasionally let people know when my books are out, share news about how my books are doing, especially when they’ve won an award or something like that, because, WOO HOO!
I don’t, however, view social media as a sales tool, or my readers as customers. I’m not on Twitter to sell books. I’m there to have fun and to learn.
There are authors who view Twitter differently, who feel it is a sales tool and that their job is to broaden their brand, and that part of doing that is to be as inoffensive as possible, as “nice” as possible—particularly to potential readers. Their golden rule is never be rude to a fan because they’ll stop buying your books.
I totally agree we authors shouldn’t be rude. I don’t think anyone of any profession should be rude. The problem, alas, is that no one can agree on what constitutes rudeness. Rude is in the eye of the beholder.
I’ve only been accused of rudeness a few times on Twitter but it’s always for the same thing. Someone asks me to explain an acronym or phrase and I sarcastically remind them of google or ask if their google is broken.3 If the answer can’t be found via google which does happen occasionally I explain.4
Now the folks of the Twitter-is-a-sales-tool, my-every-book-sale-depends-on-being-“nice” camp are not fans of sarcasm. They see my reminder of Google’s existence as rudeness beyond redemption, they unfollow me, and tell me they will never buy my books again.
Which fair enough. There are plenty of authors I’ve unfollowed and whose books I’ll never buy again because I found what they say on Twitter appalling. If I’ve offended you by all means never buy a book of mine again.
Meanwhile, I find it rude when folks come at me on Twitter to lecture me on my supposed rudeness and on how to be a “nice” author. I think it’s rude to tell people you’re unfollowing them. Why tell them except in an effort to make them feel bad? How is that not rude?
Like I said, rudeness is in the eye of the beholder.
I also think their underlying belief that rudeness will lose sales is, at best, questionable. Most readers don’t look into what their favourite authors are up to online. To those of us who are online most of the time that’s a shocking idea. But it’s true, I swear. I’ll never forget being on tour for Liar in 2009. There was a huge online scandal about the book’s cover I was bracing myself to have to talk about it at every event. Not only had most of the readers who came to my events not heard of the cover scandal, quite a few of the librarians and booksellers hadn’t either. All most of my fans knew about me was what they’d gleaned from reading my books. It was quite the lesson on the lack of overlap between my online and offline book worlds.
You’ll notice I keep putting “nice” in quote marks. That’s because it’s a word I’m deeply suspicious of. Telling people to be nice is often a way to get them to shut up. Frankly, as a woman, I’ve had a few too many people tell me I’m not being nice when I express an opinion they disagree with. I cannot lie, there are days when I’ve wanted to take the word “nice” and beat it into a slurry. I know. I know. That really wouldn’t be nice.
The people who argue you should do folks’ research for them tend to also argue you should keep your opinions on controversial subjects like politics and religion and social justice to yourself. John Scalzi has a couple of cogent responses to that line of argument.
Twisting yourself in knots to conform to someone else’s notion of “nice” is not going to help you sell books and even if it did—at what cost? You’re so much better off being yourself. If you have strong opinions and enjoy discussing them, have at it. It’s what Twitter’s for. If you hate getting into arguments and want everything to be calm blue ocean then don’t. Do what feels right for you.
None of the bestselling authors I know are quiet about their opinions online. Being honest and themselves has not affected their sales.
As an author we’re going to offend people. Given that some people are offended when told of the existence of search engines it’s a low bar.
At the same time I believe in doing no harm. Being kind and thoughtful is not something we should do because it sells books, it’s something we should do because we’re human beings. When someone tells us something we’ve said hurts them, we should listen.
TL;DR: Be yourself! Be thoughtful and kind! Don’t be silenced! Sarcasm is fun but some people are never going to get it or like it. Book sales are not much affected by what you do online.
- When I was first reading novels it never occurred to me that I could get in contact with the people who wrote those novels. It barely occurred to me that novels were written by actual people. If I’d thought about it I’d’ve probably assumed they just showed up in the library as they were. Or were maybe harvested from book trees. [↩]
- I’ve discovered so many wonderful books, movies, TV shows, anime, manga through social media. It has enriched my world. I can’t lie I adore Twitter. [↩]
- I always mean to send them to lmgtfy.com but I always forget. [↩]
- Google doesn’t know everything. Shocking, right? [↩]