My mate Diana Peterfreund had an excellent post on some truly terrible publishing advice doing the rounds at the moment. In passing she mentions that “as someone who has now published with four NY publishers and the aforementioned small presses—every publisher does things a little differently.”
I have not seen that pointed out very often. I’ve seen oodles of folk point to how writers all write differently. That there are as many ways to write a novel as there are novels. But in most discussions about publishing the assumption is that all publishers are the same. Or at least the only differences is between small presses and big presses. Between the Big Six1 and everyone else. Between traditional publishing and self-publishing.
What Diana says is so so so so true. Let me repeat it: every publisher does things a little differently.
Like Diana I’ve published books with several different publishers in the USA: Bloomsbury, Harper Collins, Penguin, Simon and Schuster, Wesleyan University Press. I also have a close working relationship with Allen and Unwin in Australia.2 So that’s six publishers I’ve been through the whole publishing process with.3
The biggest shock for me was going from Penguin to Bloomsbury. So many things I assumed were standard to all publishers turned out not to be.4 Fortunately Bloomsbury has5 a welcome letter for its new authors where it lays out how it does things. Most useful document!
One of the biggest differences between houses is their culture. Some are far more corporate than others. Some are more like families. It takes a while as a new author to get a handle on your new house’s culture, which of course, also varies within publishing houses. A big publishing house is not one entity. There’s also variation between the adult and children’s divisions and between the various different imprints within each publishing house and how those imprints interact with sales, marketing, and all the other departments. Some publishing houses are more like a feudal country than a corporation or a family.
Every publishing house has different procedures for editing, proofing and copyedits. Some do hard copy, some electronic, some a mixture. Some are done in house. Some not. Some allow quite a long time to get those edits done. Others want a two-minute turn around. This is related to how big a lead time the house has, which also varies widely. It also varies a lot from editor to editor.
Each publishing houses has a standard contract. In which their preferences on various thing are laid out. Stuff like how advances are divided up. For some publishers the standard split is into thirds. Some advances are split into sixths. And there are other variations depending on the house and how negotiations go with the agent. Some houses offer bonuses (to some of the books they sign) if they list in the New York Times or USA Today or win certain prestigious prizes. That’s only happened to me with one deal and boy did I feel fancy despite none of those bonuses ever coming into play. I’m sure there are further variations I’ve never heard of. For those of you who don’t know what an advance is I explain in this post.
Then there’s the speed with which publishers pay you, which also varies a lot. There’s one house that used to be notorious for having the slowest contracts department in the known universe. There are other publishers whose accountants departments have been equally notorious. I know of one publishing house which sometimes pays its authors within a week or less of signing them.6 Any freelancer in any trade at all will know how this goes.
Some publishing houses have separate marketing and sales departments. But the sales department at one house doesn’t always do the same things as a sales department at another house. Many of the smaller houses have one person doing all the sales, marketing, and publicity. Over the last ten years or so the majority of publishers have been getting smaller and their sales, marketing, publicity and other departments have been contracting. So who handles what has been changing.
Every house I’ve been with has had its positives and its negatives. But given the speed with which publishing has been changing and contracting. What I know about how, say, Penguin, operates probably isn’t true anymore since I haven’t been published by them since 2007.
The growth of ebooks and Amazon and independent publishing and the disappearance of so many book shops both here in Australia and in the USA—though ebooks are still a much bigger deal over there—has transformed publishing in ways I could never have imagined when I sold my first novel back in 2003. What I know about publishing is mostly about the Big Six New York City publishers, who are not as dominant as they once were.7
The internet is so much more important to publishing now than it was back in 2005 when my first novel came out. I remember being asked back then, by someone quite senior in publishing, “What’s a blog?” These days the idea of a publicity campaign without the internet is, well, inconceivable.8
All of this is why, I suspect, so many discussion about publishing between those who work for or are published by the Big Six and those who are part of the independent, self-publishing explosion so often go awry. Our publishing worlds are different so our assumptions are different. But I’ve also seen authors published only by one house have conversations at total cross purposes with other authors who’ve published with more than one mainstream house.
Publishing is big and confusing no matter which part of it you live in. When I became an author I had no prior experience in publishing. My friends who worked in publishing first have a much better understanding of how it all works than I do. But even they are frequently confused. Coming from editorial doesn’t mean you understand how other departments operate and vice versa.
In conclusion: Publishing is complicated! Not everything is the same! Things change! Boxing is awesome!
- Hachette; Georg von Holtzbrinck Publishing Group/Macmillan; Penguin Group; HarperCollins; Random House; Simon & Schuster [↩]
- Although Penguin Australia published the Magic or Madness trilogy they bought it from Penguin USA so all the editing was done in the USA. [↩]
- While I’ve met some of my non-English language publishers and have occasionally been consulted about translation questions and so on I mostly hear very little in between saying yes to the sale and the translated book showing up. [↩]
- Going from Wesleyan University Press to Penguin was not a shock. I assumed a big fancy publisher would be different from a small university press. I was right. [↩]
- Or maybe had? I don’t know if they do that anymore. [↩]
- Yes, it’s a small house. [↩]
- Though they’re still pretty dominant. [↩]
- And, yes, I do know what that word means. [↩]
[…] gotten a few questions on last week’s post about how publishers work differently and what I meant by that, so I thought I’d clarify, and […]
[…] is Justine Larbalestier being smart about publishing, which in turn led me to Diana Peterfreund torpedoing some really bad advice to young writers. Can I just echo what Diana said? Look folks, I run a small press. That doesn’t mean that I […]