Then I read this very sensible piece by Jay Lake, which solidified for me something I’ve been trying to say for awhile now, which basically goes like this: before you take someone’s advice pay careful attention to where that person is coming from. Are they qualified to be giving this particular advice?

Now, it’s pretty obvious that if you wish to be published taking advice from some who has never been published is usually not wise. But Jay’s bigger advice is that often taking the advice of someone with a thriving career is also not wise because too many times what they can tell you is how they broke into the field. Problem is that happened ten, fifteen, twenty, thirty, forty years ago and the field has changed since then.

So that when an established writer tells you that you don’t need an agent to get published they’re not lying. Back in the day when they were first published you didn’t. They’re also not lying when they say they continue to be published without an agent. But they’re neglecting to mention that that’s because they are known by those publishers. Someone looking to sell their first novel is not and given that so many of the big publishing houses are closed to submissions an agent is usually a first-time author’s best bet for getting published at a big house.

Any advice I give about getting published has to be taken with a large grain of salt by anyone who isn’t trying to break in to YA in the US. I have no idea how to get published in Australia—even though I’m Australian. I wasn’t published there until after I sold in the US. I still know far more about publishing in the US than I do about my own country. Nor do I know much about any market in the world except YA in the USA. If you’re trying to break into Romance or Crime or Literachure I’m useless to you.

That said, I’m probably not the most useful person to you for breaking into YA in the US either. I know about half a dozen agents well. There are way more reputable ones than that. I follow all the publishing news, far more than most YA writers, but I still don’t know that much about what goes on in those publishing houses and what all the editors are looking for. I know many editors, but I’ve only worked with a handful. You only really know an editor well when you’ve worked with them.

I know I said above that you shouldn’t be taking an unpublished person’s advice, but there are some great blogs by such writers detailing the process of trying to get published, which have very sensible things to say about query letters and the nuts and bolts of submitting to various different publishers when you don’t have an agent. All stuff that I know very little about. I have not written a query letter in a decade. Someone who’s actively trying to get published right now knows way more about query letters than I do.

I can talk about what it’s llike being a journeyman YA author. I can give you an author’s view on how you get published in more than one country and a variety of other topics that have to do with being a YA author with five novels under her belt. But take what I say about breaking into this field with a grain of salt. For that you’ll get better advice from agents and editors and brand new YA authors and from those on the verge of being published.

1. Before you yell at me for this statement you should know that I spent twenty years trying to break into mainstream publishing. I know how it feels. Also very few of those unpublished writers are bitter about it and decide that the big publishers are evil. Most suck it up and keep trying.
2. No, the way to break into YA is not to publish short stories first. That may apply to science fiction (though not nearly as much as it used to) but there is no YA short story market except for anthologies that you don’t get invited to submit to you unless you’re already published. I got my first anthology invitation after having three novels published.

Today’s guest bloggers are two Allen & Unwin editors. Allen & Unwin publish me in my home country¹ and I think they are absolutely wonderful. One of the two editors might even be my editor there. They are based in Melbourne² and have generously said that they’re happy to take questions. You could ask them what a design brief is for instance. For contrast I recommend you also read USian editor, Alvina Ling’s post and the comments, to get a sense of the different approaches to editing childrens & YA books in the two countries. Keep in mind that Alvina works for a very big US publisher, Little, Brown. Allen & Unwin is a much smaller operation.³

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The Alien Onions say:

Every day is different at the House of Onion. Different, yet the same. Every day is all about the business of editing, publishing and championing fabulous books for children and teenagers. Books we are very proud to publish. Including the extremely funny How to Ditch Your Fairy and the incredibly brilliant Liar.
 
The process of taking a book from manuscript to wonderful shiny new book on the shelf has many stages. In order to demystify this process somewhat, we have been posting an occasional series on our blog Alien Onion entitled What do Editors Do All Day. We have tried to accommodate those who thrive on visual learning as well as those who have a preference for text-based information acquisition.

So far our series has covered copy-editing and structural editing. Stay tuned for future entries on design briefing, blurb writing, correction checking and cake eating.
 
Today for our guest post on Justine’s blog we are providing a different kind of insight into life at the House of Onion. A sneak peek into the days of two of the Alien Onions whose roles in the House are different, yet the same.
 
ANY GIVEN FRIDAY at the HOUSE OF ONION
  
Susannah
 
7.45: Leave house, walk to tramstop reading excellent MS⁴ on iPhone.
7.47: Narrowly avoid lamppost.
7.50-8.00: Wait for tram. Spy on reading material of stylish lady waiting nearby. Spy on shoes of stylish lady waiting nearby.
8.01: Hop on tram, find seat (miracle!), continue reading MS.
8.20: Arrive at work. Discover work keys not in bag. Chastise self.
8.21-8.55: Sit on front step and read excellent MS on iPhone until colleague arrives with keys. Praise iPhone and colleague. Praise MS to colleague.
8.56-9.09: Read excellent MS on iPhone while waiting for computer to boot up.
9.10:  Receive coffee delivery from tall designer. Praise tall designer.
9.11-11.00: Copyedit, Copyedit, copyedit.⁵
11.03: Congratulate self on being excellent and efficient copyeditor.
11.05: Ask for opinion from colleagues on recalcitrant sentence.
11.10: Copyedit.⁶
11.15: Scramble to find the per-unit cost of a recently reprinted book so the Rights Department know if they can make a special overseas sale.
11.20: Copyedit.
11.25: Give opinion (solicited) to colleagues about matt lamination versus gloss and how it will effect the colour of already dark artwork.
11.35: Copyedit.
11.37: Give opinion (unsolicited) to colleague on e-book revolution. Ask opinion from colleague on same.
11.40: Copyedit.
11.45: Stare out window. (Where I can just catch a glimpse of the light towers of the MCG. That’s the Melbourne Cricket Ground for you USians. Where they play the cricket, you understand.) Chastise self.
11.47-12.30: Copyedit, copyedit, copyedit.
12.31-12.50: Eat lunch. Noodle around on favourite kid lit blogs (also Cakewrecks). Formulate an idea for Alien Onion post.
12.56: Advances of picture book arrive in reception. Squeal. Gallop downstairs.
12.57-1.20: Rip through 17 layers of packaging to reveal advances. Squeal. Admire. Congratulate self. Gallop upstairs to show publisher. Squeal, admire, congratulate selves. Ring author. Squeal down phone. Congratulate author.
1.21: Return to desk. Too het up for copyediting.
1.22-2.00: Write design brief for YA cover.
2.05: CAKE CAKE CAKE!
2.20-4.00: Update publicity/advertising/marketing copy for three books.
4.01: Wonder if it’s wine-time yet.
4.02: Sigh with relief that no books have to be sent to the printer today.
4.03: Panic that three books have to be sent to the printer next Friday.
4.04: Keep panicking.
4.05: Argue with tall designer over the relative merits of hyphenating a word at the end of a line of text and thus making it difficult to read, versus keeping word whole and having too much white space in the line.
4.10: Reach compromise with tall designer.
4.11: Read email reminding everyone that 4.15 on Friday afternoon is a good time to archive some of that paperwork from now-published books.
4.12: Look at towering piles of paperwork.
4.13: Place head on desk.
4.15-5.10: Resign self to Fridayafternoonitis and resume reading excellent manuscript. Do internal happy dance.
5.11: Confer with colleagues about readiness to downtools and have a small glass of wine.
5.11 & 30 seconds: Retrieve wine and glasses while colleague emails office.
5.15-? : Drink delicious cold wine, talk delicious shop, trade delicious gossip, moan about less-than-delicious printing error, enthuse about delicious authors, smell delicious vanilla beans that colleague has ordered on the internet which have been delivered vacuum-packed.
Eventually head to tram stop, hop on tram and read excellent MS all the way home.

 
 
 
Jodie
 
7.45: Look up from laptop rested on knees to discover it is well-past time to stop checking emails and GET OUT OF BED. Chastise self. Continue with email management.
8.01: Narrowly avoid tripping over pile of unread ms beside bed.
8.41: Arrive at station. Discover train not due for ten minutes. Procure caffeination from conveniently located coffee emporium.
8.52: Lean against train doors, juggling coffee and e-book reading device (which is MUCH easier to juggle than coffee and unwieldy ms—praise Mothership for facilitating test-drive of e-book reading device).
9.12: Walk through Fitzroy Gardens enjoying lovely morning while making mental to-do list.
9.22: Arrive at office. Transcribe list of to-do items into notebook while computer boots up.
9.27: Consider list. Hyperventilate. Highlight in orange items that truly need to be completed today. Hyperventilate.
9.30: Refine blurb for graphic novel design brief. Compose email to designer explaining both design brief and why so many elements of design brief are still to-be-confirmed.
9.45: Save design brief email as draft in hope that to-be-confirmed items are confirmed by afternoon.
9.46: Consider next item on list. Hyperventilate. Compose replies to backlog of emailed author enquiries instead. Save replies as drafts to allow thinking time.
11.20: Respond to Rights colleague about request from Korean magazine for editorial article to accompany Korean publication of book.
11.25: Solicit opinions about the matt lamination. Ruminate on responses.
11.30: Check over contract to ensure all details of accepted offer are correct before sending to agent.
11.37: Engage with colleague, who has taken up residence in comfortable chair in office, about imminent e-book revolution.
11.40: Return to contract checking.
11.46: Catch sight of to-be-read ms pile. Try to keep guilt at bay.
11.47: Consider second coffee. Will tall designer to have second-coffee craving too.
11.49: Send draft-agreement email to agent.
11.50-12.48: Open New Book Notes template to complete so assistant can enter details of three new books into production database. Become distracted by recollection of MS number one. Email author to gush about brilliant, heart-wrenching ms. Save New Book Notes as draft.
12.49: Email colleague to say she is genius and should upload clever, funny Alien Onion post immediately.
12.50-12.55: Check next item on list. Hyperventilate. Open Publishing Proposal template and compose pitch for fabulous picture book ms to be presented to publishing acquisitions team. Save as draft.
12.56 : Hear squeal from colleague’s office. See colleague gallop downstairs. Hope colleague doesn’t trip.
12.57: Catch sight of ms to-be-rejected pile. Fail to keep guilt at bay.
12.59-1.03: Admire colleague’s GORGEOUS brand new advance copy of picture book. Squeal over endpapers.
1.03-2.00: Return to desk. Consider pros and cons of publishing fabulous picture book proposal while eating lunch. Do costing for fabulous new picture book proposal. Hyperventilate. Open PDF to reacquaint self with fabulousness of picture book proposal. Do happy dance. Complete Publishing Proposal and send to publisher colleague for comment before distribution to wider team.
2.05: CAKE CAKE CAKE!
2.20-4.00: Check over long-lead information for October 2010 books. Meet with editor to hand over ms for February 2011. Relay editorial discussion with author so far, enthuse about vision for book, confirm specifications and suggest cover ideas. Confer with colleague about titles to be pitched at Bologna Book Fair.
4.01: Wonder if it’s wine-time yet.
4.02: Check in with editor about progress of three books scheduled to go to the printer next Friday.
4.03: Confirm specifications for exciting new box set project.
4.05: Send replies to authors after adding ideas that have percolated over day.
4.15: Ignore email reminder about archiving.
4.15-5.10: Open New Book Notes template with aim of completing notes for second and third new book projects before overwhelming Fridayafternoonitis sets in. While writing pitch for new teen fiction, get distracted by recollection of how good ms is. Do happy dance. Save New Book Notes as draft. Congratulate tall designer on short-listings in Book Design Awards (Link is pdf).
5.11: Confer with colleague about readiness to downtools and have small glass of wine.
5.11: Email office to inform all that it’s time to celebrate successes (or drown sorrows) by gathering in reception with conveniently chilled wine.
5.15-6.30: Drink delicious cold wine, talk delicious shop, trade delicious gossip, moan about less-than-delicious printing error, enthuse about delicious authors, smell delicious vanilla beans that colleague has ordered on the internet which have been delivered vacuum-packed.
6.30: What happens after 6.30 on a Friday stays after 6.30 on a Friday . . .

1. Which is why they say lovely things about my books.
2. You can tell from the frequent mention of trams. Sydney is tram-less alas. Also the mention of the MCG. Here in Sydney we have the SCG. Both are most excellently wonderful places. If I had a view of the SCG from my office I would get no work done. I have a view of the lights of the SCG from our deck and that’s bad enough.
3. Just reading the two posts you’ll notice terminology differences such as in Australia a “blurb” is what they call “cover copy” in the US. In the US a “blurb” is a quote recommending the book from a reviewer or author that appears on the book jacket.
4. Manuscript.
5. *GASP* ON SCREEN? Yes on screen. Always on screen. On screen is my friend. *Drowns out cries of, ‘The horror the horror’ with the efficient clacking of the keyboard.*
6. Clearly, this is a copyediting day. Anytime the word ‘copyedit’ appears in this timetable, it could be replaced on any given day by: structural edit, structural edit, structural edit, or check corrections, check corrections, check corrections, or meetings, meetings, meetings, or photo research, or blurb writing, or permissions chasing, or proof checking, or manuscript reading, or author/illustrator phoning/emailing. You get the idea.

Zetta Elliott’s A Wish After Midnight was one of my favourite YA novels of 2009. I still can’t believe no mainstream publisher picked it up and I am hoping the book’s re-realease by Amazon will get this wonderful book into many more hands. Zetta’s blog is also a must read. (And not just because it’s named for the great Octavia Butler’s last published novel.)

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Zetta Elliott is a Brooklyn-based writer and educator. She is the author of the award-winning picture book, Bird (Lee & Low); her self-published young adult novel, A Wish After Midnight, was re-released by AmazonEncore in February 2010.

Some Preliminary Thoughts on Race and Reviews

I had insomnia last night and so for hours I lay awake wondering if I should stop writing reviews for my blog. I am an author, so I’m under no real obligation to review other people’s work. Generally I only write about books that I love, and have thus far refused occasional requests from authors who hope I’ll feature them on my blog. Trouble is, even though I was trained to “lead with what I like,” I do often mention the limitations I found in a book. And apparently, for some, this breaks an unspoken rule in the kidlit blogging community: never critique another author’s book. I have some friends who won’t write a review at all unless they can honestly admit they loved the book. Others insist that books by fellow authors must be praised (whether they deserve it or not) in order to preserve professional solidarity (and sales). And then, of course, there is the expectation that when the time comes, your book will be reviewed with equal enthusiasm, so “do unto others”—or else!

I’m new to this particular community and I only follow about a dozen blogs, so maybe I’ve got this wrong. But when I look at some reviews in the kidlit blogosphere I sometimes find a curious lack of rigor. To critique a book doesn’t mean you rip it to shreds. You start with its strengths and then move on to its flaws or areas that could use improvement. And, of course, as a reviewer you are only giving your opinion. So why not be honest about how you feel? Well, because there is a serious power imbalance in the children’s publishing industry, and publicly pointing out weaknesses in a book is, for some of us, like openly criticizing the President.

Right now I’m reading The Breakthrough by Gwen Ifill, and I’m struck by the similarities between the arena of politics and the arena of publishing. Both have unspoken codes of conduct, and there can be serious consequences when you go against the grain or dare to suggest a new paradigm. Both arenas also require people of color to navigate a sea of shifting alliances. Now, I am in no way comparing myself to President Obama (and he’s not the only black politician featured in Ifill’s book), but I think it’s interesting to consider the strengths and limitations of “groupthink” in the 21st century. Do black people owe this particular president their unconditional devotion? Do critiques of the President’s policies strengthen his administration, or bolster the opposition (which has done nothing to distance itself from far-right racists)? Ifill points out that candidate Obama walked a fine line when it came to the issue of race; he couldn’t win the confidence of white voters (and the election itself) by presenting himself as a black man—instead he needed to be viewed as a man who happened to be black. Candidate Obama had to assure white voters that he was neither angry nor bitter about the nation’s history of racial oppression, and no mention was ever made of the unearned advantages that come with being white. Fortunately, I’m not running for political office. And I assure you that at times I am angry and bitter, and I must insist that we talk about white privilege.

The practice of never criticizing another author’s book has particular ramifications for people of color. Since we are already marginalized as authors and seriously underrepresented on editorial boards, a negative review can be devastating—especially if that review comes from another person of color. This is due, in part, to complicated notions of authenticity. Many people (of all races) believe that being black automatically makes you an expert on all things relating to black history, culture, politics, etc. When a black author writes a book that features black characters, there is often an assumption that the story is “authentic” due to the author’s inherent, intuitive understanding of her subject. The same is not true when a white author chooses to write about people of color. Then the assumption is that the author completed exhaustive research in order to “capture the essence” of her black characters. There is one such book out right now that has been getting rave reviews from white bloggers, yet two of my black blogger friends think it’s one of the worst books they’ve ever read. A third black blogger quite enjoyed it. So who’s right? Or, more importantly, whose opinion carries the most weight?

I must confess that lately, the only white-authored books I read are those about people of color. I sometimes feel obligated to read these books in order to ascertain whether or not black people are being misrepresented by white authors who mean well, but don’t really have a clue. I generally expect white authors to get it wrong, but sometimes they do surprise me (Liar would be one example; Octavian Nothing Vol. 1 is another) so it’s important to keep an open mind. Mostly I just wish white authors would leave people of color alone. I appreciate their desire to be inclusive, but statistics compiled by the Cooperative Children’s Book Center show that there are more books about African Americans than by African Americans. This brings to mind a documentary I saw on PBS not too long ago about the white anthropologist Melville Herskovits. His contribution to the understanding of black culture and identity formation was significant and lasting, but this white Jewish man became “the” expert on black people at the expense of qualified black scholars who lacked the same privilege and access to resources. That said, I can imagine how desolate my childhood might have been without the picture books of Ezra Jack Keats. Yet it’s hard to fully appreciate the efforts of well-intending white authors when I know that authors from my own community are being shut out of the industry altogether. And, ultimately, being able to write about anyone from anywhere is a privilege reserved primarily for whites.

So what’s a black author to do? After a decade of rejection, I chose to self-publish some of my books. My young adult novel, A Wish After Midnight, is being re-released this month by AmazonEncore. As an immigrant and a mixed-race woman, I often confront challenges to my own authenticity. How could I possibly know what it’s like to be a dark-skinned teenage girl growing up in a low-income area of Brooklyn? When I was pitching my novel to editors and agents, I stressed my years of experience teaching black children throughout NYC; I mentioned that I had a PhD in American Studies and that my research was on representations of racial violence in African American literature. Does that make me an expert on all things black? No. Does it bother me that editors who are outside my community and ignorant of my cultural history get the final say on whether or not my work deserves to be published and/or reviewed? YES. Developing competence in a culture not your own takes time, patience, and humility. I suspect that most white editors have little to no training in Asian, Native American, Latino, or African American literature. They are unlikely, therefore, to situate a manuscript within those particular storytelling traditions. And without a sense of various cultural standards, they wrongly assume their particular standard for what constitutes a good story is “universal.” The same might be said of some professional reviewers and award committee members—a point made brilliantly by Percival Everett in his satirical novel, Erasure.

Of course, you don’t need a PhD to review a book on your blog. And I certainly don’t want to vindicate those timid bloggers who only review white-authored books because they feel they’re not “qualified” to review books by people of color. It’s ok to step outside your comfort zone, and there are lots of great bloggers who can show you how it’s done—Jill over at Rhapsody in Books regularly provides historical and political context for the books she reviews. You can also check in with bloggers of color to see how their reception of a book might differ from yours. That doesn’t mean you can’t trust your own opinion—it means you can strengthen your own position by recognizing and engaging with other points of view.

I’m sorry to say I don’t really have a conclusion for this post. I want to be able to write openly and honestly about the books that I read, though this may not be advisable. I certainly don’t mean to sabotage other authors, and books I found to be flawed have gone on to win major awards so it’s not like my single opinion counts for much. I like to think I can accept fair critiques of my own work, and I feel that thoughtful, constructive critiques can enhance our ability to read, write, and review books. What I want most is excellence and equity in children’s literature, but I feel the current system and codes of conduct aren’t leading us in that direction. And I don’t believe that not talking about the problem will lead to a breakthrough . . .

Today we have an editor, Alvina Ling, who’s more than happy to take your questions about her job of editing. Remember, that she’s writing specifically about what it’s like to work in publishing in the USA. The job of editing is different in different countries. I’m hoping to be able to bring you a post by some Australian editors to give you a sense of some of those differences. Enjoy today’s wonderfully informative post.

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Alvina Ling is a Senior Editor at Little, Brown Books for Young Readers where she has worked for over ten years. She has also been a bookseller for Barnes and Noble, and interned at the Horn Book and in the children’s room of the New York Public Library. She edits children’s books for all ages, from picture books to young adult novels, with some nonfiction mixed in. Some of the books she has edited include Where the Mountain Meets the Moon by Grace Lin; Wabi Sabi by Mark Reibstein, illustrated by Ed Young; The Curious Garden by Peter Brown; Eggs by Jerry Spinelli, North of Beautiful by Justina Chen Headley, Geektastic by Holly Black and Cecil Castellucci, and the upcoming Guardian of the Dead by Karen Healey (April). She can be found at her blogs bluerosegirls and bloomabilities as well as her twitter feed.

My job as a children’s book editor

Hi all! I’m honored to be a guest blogger here. Justine has asked me to give you folks an idea of what the job of a children’s book editor entails. Warning: this is not going to be a short post. But I do hope it will be an informative one.

I’d say the job of a children’s book editor consists mainly of:

Emailing, project management, acquisition of book projects, meetings, preparing for meetings, cheerleading, reading, selling, networking, juggling, negotiating, more emailing. Oh yeah—and editing.

Basically, the role of an editor in terms of the publishing process is that of a project manager, with books being the “project.” Publishers generally publish their books according to lists. Little, Brown has two lists a year: Spring/Summer and Fall/Winter. I generally handle five to eight titles per list, or ten to sixteen per year. As the editor, I’m involved every step of the way. I also think of the editor as being a juggler—we have to keep multiple projects moving at the same time. And if you imagine juggling objects that change each time they reach your hands, that’s kind of what the publishing process is like. For example, we review a first draft of a manuscript, and then a second, and then a third, and eventually a final draft. Then it goes to copyediting where it changes again. Then it goes to Design and Production and it changes again. I review each stage of the project until we end up with the final book, working closely with copyediting, design, and production. My duties also include things such as writing catalog and jacket copy, presenting my books at Sales meetings, coordinating with marketing and publicity, and in general just being the go-to person for my titles.

Right now, I’m working on editing the novels on my Spring/Summer 2011 list, while at the same time reviewing 1st-pass pages (this is when the book is designed and typeset so it looks like the finished book will look like) of novels on my Fall/Winter 2010 list. I’m also reviewing color proof of my Fall/Winter 2010 picture books, and manuscripts and sketches for my Spring/Summer 2011 picture books. And while I’m doing all of this, I’m reading submissions and looking to acquire books for future lists.

If you’re curious about what my typical workday is like, check out this blog post.

Okay, are you back? I hope that didn’t make you too tired.

I’d like to talk a little bit more about the two jobs of an editor that everyone knows about, the two roles that are perhaps the most “glamorous.” The first is the acquiring of books, and the second is the actual editing of books.

How I acquire a book:

Little, Brown is a closed house, which means that we only accept agented submissions. However, I’ll also sometimes approach authors directly—for example, if I’m a fan of an adult author I may write to him or her and ask if they’ve ever wanted to write a children’s book. I may write to journalists who have written an article I’ve liked. I might also pitch ideas to established authors that I want to work with (an example of this is the project I recently acquired from Barry Lyga, I HUNT KILLERS. Read more about this book here.) I’ll also go to writers’ conferences and invite the conference-goers to submit to me. But mainly I’m continually getting to know agents and making sure they know my taste in books so they’ll send the appropriate submissions to me.

So, let’s say I read something I love and want to acquire—I’ll need to bring it to our editorial meeting to get additional editorial reads. If it gets positive reads, then it also needs to be supported by our editorial director (for novels) or editor-in-chief (for picture books) before it goes to our acquisitions meeting. This is the meeting run by our publisher and attended by all the directors—Sales, Marketing, Publicity, School and Library Marketing, and so on. Sure, sometimes I pine for the old days when editors can decide on their own if they want to acquire a book (and this certainly is still the case at some publishing houses, although it’s rare), but I do think there are advantages to this so-called “Publishing by Committee.”

There are a lot of materials that have to be prepared for this meeting a week in advance, including a profit and loss report (P&L—basically shows us if we’d make money if we publish the book), our cover letter with a summary of the project and my pitch, selling handles, competitive titles, etc. It can take my assistant and me anywhere from two hours to days to prepare the materials for this meeting. I also spend about an hour the day of the meeting preparing for how I’m going to present the project, writing down my “speech” and key points. I try to anticipate what the objections might be to a project and be prepared to counter them.

At the acquisitions stage, I always have two hats on: my editorial hat, and my sales hat. Because projects are never completely ready for publication at acquisitions stage, I have to make sure that the committee understands my vision for the project. I’ll oftentimes include some basic editorial notes with the proposal so they can see the types of things I hope to work with the author on before publication. In terms of my sales hat, I try to come up with a sales pitch, like someone would pitch a TV show or movie. A couple of real pitches I’ve made for books are “Juno meets Stargirl” (SORTA LIKE A ROCK STAR by Matthew Quick, pubbing in May) and “Donnie Darko meets Charlie Kaufman meets the Matrix.” (FADE TO BLUE by Sean Beaudoin) I also pitched WHERE THE MOUNTAIN MEETS THE MOON by Grace Lin (which just won the Newbery Honor—yay!) as the Chinese Wizard of Oz.

I also have to think about things like, “where would this be shelved in the store?” and “who is the audience?” I try to think of as many selling handles as possible, such as “perfect for holiday promotions” or “author’s blog gets 1,000 hits a day.” Sometimes they’re silly, like, “Ninjas are the new Pirates!” and sometimes serious, like “tackles the important topic of verbal abuse, an issue that is not widely known about or understood.”

How I edit:

Once a project is under contract, the first step is to actually edit the book and work on it with the author. The legendary editor Richard Jackson, who edited Judy Blume, Paula Fox, and Virginia Hamilton, said this of editors: “Editors aren’t nobodies. They are of use; they should be goads, good listeners, and allies—though invisible in the published work.”

Basically, I believe that the role of the editor is to act as the reader–a very careful and discerning reader. Over my ten years as an editor, I’ve developed my own editing process, which is basically a five-step process. I’ve already written about this on one of my other blogs, so if you’re interested in reading more about my process, read this.

One thing that complicates this process is that at the same time I’m editing one novel over and over, I’m also editing all of the other books on that same list. And because I may have up to eight books on one list, it’s a real juggling act (gee, I wish I actually knew how to juggle!). Edit, send letter, get in revision, edit, send letter, get in revision of other novel, edit, send editorial notes for third novel, get in revision of second novel, edit picture book text, review sketches for picture book, read, edit, send letter, review revised sketches, lather, rinse, repeat, review final art for picture book, review third revision of second novel, etc. etc. Final manuscripts are due to copyediting about a year before the pub date, so in April for Spring/Summer books, and October for Fall/Winter books. As you can imagine, the two months or so leading up to those months are especially hectic.

This editorial process repeats until the manuscript is “done.” Generally, the first editorial letters are more general, and as we go I get more nitpicky about the little things, and the last edit is just “clean-up” of all of the little things that are left. I’ve never taken less than two rounds, and on average it takes three or four, oftentimes more. And I put “done” in quotations because sometimes it feels like it’s never really done to the author–they want to keep tweaking and revising.

I love the editing process—I love diving into a meaty novel with an author, I love how we work together to make the novel stronger. However, I would say considering the scope of my job, the actual editing part is probably only 10% of my job. The reading submissions part is also just about 10% of the job. I remember thinking that as an editor I’d just be reading all day. Nope!

This is getting long, so I’ll wrap things up. As I said earlier, the editor is the project manager. Or if you compare it to the movie business, my job would be closest to the director/producer. I’m also sometimes the casting agent, as on occasion I have to choose illustrators to match with a picture book text. As an editor, I have to wear many different hats—a marketing hat, sales hat, designer hat, business hat, and more.

There are things I dislike about my job: I hate negotiating contracts. I hate not having enough time to do everything I have to do in a timely manner. And most of all, I hate having to decline manuscripts and stomp on people’s hopes and dreams. If you’re interested in becoming a children’s book editor as a career, be prepared to do all of this. Be prepared for the job to take over your life—I’m constantly struggling with my work/life balance. Be prepared to work nights and weekends, and for not that much pay. But also be prepared to love your job, to be fulfilled. I love working with books. I love working with others who love books. I love making people’s dreams come true. I love helping to create books—love holding the finished book in my hands for the first time. I love working with authors and illustrator and agents. I love being the cheerleader for my authors and books. I love knowing that children and teens out there are reading books that I’ve edited. I’m awed by the responsibility, and hopeful that the books I edit are affecting readers positively.

Children’s book publishing is my life, and it’s a good thing that I love it!

I’m happy to answer questions. My apologies if my answers are delayed . . . I have a busy workday, after all!

Thanks for this opportunity, Justine. Thank you all for welcoming me!

Today we have Jennifer Laughran, with whom I have spent many hours IMing about Very Important Matters. She’s pobably the best handseller of books in the land both as a bookseller and an agent. Truly she is phenomenal. Pay close attention to what she says. (Except about what the next big parnormal thing is. Clearly it will be werequokkas!)

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Jennifer Laughran is a literary agent for children and YA books at Andrea Brown Literary Agency. Her clients include the legendary Daniel Pinkwater, the 2009 Morris Award winner LK Madigan, and #1 New York Times bestseller Calef Brown. She’s also been a bookseller basically forever and can play “You Are My Sunshine” on the musical saw. If you want to follow her on Twitter, you can: @literaticat

Jennifer says:

Justine asked me to stop by and answer some questions about Literary Agents. Because I am one. And because she knows I am a sucker for procrastination transparency. Ahem. Anyway, this will be a sort of FAQ, and I will be happy to tackle additional questions in comments.

I can only speak for myself, of course, so please remember that these are my opinions only — don’t take them as gospel, do salt to taste. And if I am using jargon or being mysterious, feel free to ask me to clarify. Also remember that I’m an agent for children’s books and YA specifically, and may not be able to speak to other segments of the industry.

SO, WHAT DOES A LITERARY AGENT DO?

A literary agent is an authors advocate. We act on the authors behalf to present and sell their book, negotiate their contract, get their money, and sometimes be a bully for them. Some of the things that come up on a day-to-day basis:

Read/Critique/Edit client manuscripts

Write pitch letters and/or create compelling proposal packages

Keep up relationships with editors (We have a database about about 350+ editors that we do business with that needs fresh info to stay relevant, so we have lots of meetings in person or by phone/email/etc to keep abreast of publisher needs/interests)

Pitch projects to editors

Follow up with editors (sometimes again…and again…and again)

Negotiate favorable advance, royalties, subrights etc for clients

Read contracts and re-negotiate finer details. (We have hundreds of contracts on record and we’ve worked with every big or mid-sized publisher, so we can compare older contracts, see what the best deals are we’ve ever gotten – as well as what the publisher won’t budge on – and use those terms as precedent when we are negotiating.)

Act as fiduciary — we hound the publisher (sometimes again…and again…and again) for the checks. When the check comes, it comes to us, then we pay you less our commission. Tax forms come from us.

Act as intermediary between author and editor if there is any unpleasantness — terrible cover for example, or author is running late on a due date, or whatever. (This is important – author/editor relationship should be all about the lovely books. The upsetting business stuff is for the agent to deal with. Basically we want them to see you as a wonderful artist, not a whiner or a jerk.)

Help shape your career — help you figure out what’s working and what isn’t, what might be a good next project, if you have multiple projects, what good timing would be for them, etc.

Talk to you about whatever you need advice about. Publicity woes, sales figures questions, revision crisis, general neurosis, etc etc. I don’t talk to all my authors every day, of course, but I do talk to at least a different 2 or 3 of them every day, either by email, phone or IM. (Some are deep in revision or doing other stuff and won’t emerge for months — some need attention now. I don’t necessarily chase after them, but I do respond immediately when they ask for me.)

Read and translate royalty statements, and follow up on discrepancies.

Get rights reversions on older works, or help client to do so.

Sell foreign/film/subrights with the help of co-agents. Follow up on those sales/checks etc.

Deal with permissions (ie, some acting company wants to use your story as the basis of a children’s production, or some testing company wants to use a paragraph of your story in an SAT test, or something – each of those people has to pay you or get the payment waived depending on the circumstances).

Read slush and fulls – discover new talent! This happens AFTER work.

WHY ARE YOU A LITERARY AGENT?

Agents can come from any sort of background. Agents at my agency have been editors, business-women, professors of literature, literary scouts and more. Personally, I started out and worked for over a decade as a bookseller, buyer and events coordinator for several wonderful independent bookstores in the USA. Because of that background, I have lots of great author and publisher relationships, and know quite a bit about the publishing world. Plus I’ve read about a million books, which definitely doesn’t hurt.

But really, I am a literary agent because I love working with my favorite authors and getting evangelical about my favorite books, and I am very good at selling things. (And modest!)

WHY DO I NEED A LITERARY AGENT?

Most publishers – particularly large and mid-sized publishers – are closed to unsolicited submissions, and only work with agents.

Of course, there are loopholes to this. if you are a tough cookie and you don’t mind doing a lot of footwork, submitting on your own, getting tough with editors and negotiating contracts on your own behalf, you can certainly get published without an agent. It definitely still happens. But I think that most authors like having an advocate in their corner, and prefer to be able to focus on the writing rather than the often-daunting and time-consuming submission and business side.

HOW DO I FIND AND CAPTURE ONE OF THESE CREATURES?

So you want an agent. First of all—is your book finished? Not just “I have enough pages to basically make a book . . . sorta”, but seriously finished, polished, like you could see it on the shelves of a store? OK. Now you figure out what sort of a book you’ve got. This can be general—like, is it a kids book, a science fiction book, a horror book, or what?

Now ask some of your author friends about their agents, and look in the acknowledgments of books you think are similar to yours in tone, and see who is listed after Thank You. Start a list. Then, go on Agent Query or QueryTracker or similar site. Look up agents by type of book they rep. Add more to your list. THEN, take your list and go to the agents actual website and make sure that the info you have is still accurate. THEN, if you’ve established that they are a real agent that is still taking submisisons and has books that are your “type”, follow the submisison guidelines on the agents website. Presto.

WHAT IS THE NEXT VAMPIRE / ZOMBIE / MERMAID / ZOMBIECORN?

I think that if people spent the time it takes to ask dumb questions like this actually WRITING, they’d be a lot better off. JUST WRITE AN AWESOME BOOK. Awesome never goes out of style.

Today we have Lauren Cerand, who is a freelance publicist. I know that many people are confused as to what exactly a publicist does. (I know I frequently am.) It took me ages to realise that there are basically two kinds, freelancers like Lauren, and in-house publicists who work at publishing houses (or record companies or what have you.) Read on and Lauren will tell you more.

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Lauren Cerand is an independent public relations representative whose current projects include Barnes & Noble’s “Upstairs at the Square” series. Lauren has been described as one of the “cultural gatekeepers in the literary world” by Time Out New York and as the “Best of New York” by The Village Voice. She is often asked to share her perspective with audiences, such as at Book Expo America in New York and Penguin Books in London, and will appear next at the Nebraska Summer Writers Conference (June) and Squam Art Workshops Readers Retreat in New Hampshire (September). Lauren writes about art, politics and style at LuxLotus.com. She serves on the board of directors of both Girls Write Now and The Writers Room, and as an advisor to Fictionaut. Lauren is a graduate of Cornell University.

Lauren says:

I am a freelance publicist. My clients pay me by the month, the project and sometimes by the hour to create new media opportunities that engage and expand their natural audience. My main areas of interest are online media and events. I also consult with creative professionals on how best to capitalize on their existing resources to generate some buzz around a forthcoming project. Some ways to generate buzz are: learn how to use social media effectively, contribute to a website you read regularly, and support your scene.

In-house publicists at a publishing house send out books to reviewers and work to “place” reviews and features about an author (Noted: that is the verb we use because, as a publicist, I do not actually generate any content myself. Rather, and this is a major point, I convince others that my projects are worth covering in their publications and on their programs). They have many books per month and a very tight schedule. The best way to coordinate your efforts is to have a very honest conversation six months in advance where you, with grace and acceptance, understand exactly what your publisher is able to create and commit on your behalf. And then you come up with your own strategy. Why? Because your publisher is going to promote your book for about a month, max.

What do I think? You should give it a year. After all, it’s your career and this book’s success will make or break the next one. How can you extend that brief window, created by external pressures you have no control over? By committing some of your own resources to online ads that reach your audience, nominating your book for awards, booking events, and continuing to generate buzz per above.

A typical day in my life: 9 or 10am, wake up, answer urgent emails (about 50). Talk to clients on the phone. Noon – 2pm, lunch meeting with a journalist or colleague, discuss projects and possibilities. Afternoon: repeat all of the above. Evening: manage or attend event. 24/7: cultivate the relationships that will lead to premium exposure for my clients when the opportunity presents itself.

Questions? I’d be delighted to answer them.

So rather than focus on what should happen to Amazon or Macmillan, here’s an idea, and here’s my point: let’s us focus on the writers, who are getting kinda screwed here. None of this is their fault, it has nothing to do with them, and they don’t deserve to lose sales and their livelihood while this thing goes down. If you want to make a statement here, don’t make it against a corporation, who isn’t listening anyway. Make it for someone, and someone who will appreciate the support.

Support the authors affected. Buy their books.

What Scalzi said.

To find out which authors are affected go to the Macmillan site. They have several imprints publishing YA and childrens books, such as FSG, Feiwell & Friends, and Henry Holt.

It’s always a good time to buy a book, but maybe now’s an even better time than usual.² I know I’m going to.

1. If you’re wondering, no, neither Scott nor I are directly affected. The bulk of our books are not with Macmillan publishers.
2. If you’re broke see if you can get your library to order in some new books or bully your rich friends into spending some of their riches on books.

I was unfamiliar with about half of the books recommended on these unsung lists, which to me means the lists are doing their job.¹ Many of the book descriptions sound irresistable. So my list of books to read just expanded. Again. To which I can only say, excellent!

Some of the comments about these lists, however, got me thinking on the differences between how authors and readers think about success. Some folks wondered if such & such a book counted as unsung because it had won an award or because the author’s other books are so popular. We authors tend to measure our books’ popularity in terms of sales. We know what our sales are because once every six months (typically) we get royalty statements. Thus we know all too well how little impact most awards have on sales. This makes us painfully aware of which of our books has sold the least. So, yes, we think books can be unsung even if they’ve won awards, been critically acclaimed, and all our other books are the bestsellingest books in the universe.²

Those outside the industry don’t have access to sales figures, so they’re mostly judging popularity by how often they hear about a book, by how big the piles of it are in a bookshop, and in this case by how many people have it on LibraryThing. Before I became part of this crazy industry, I paid zero attention to bestseller lists. The only way I knew if a book was bestselling was if that fact was trumpeted on the front of the book. I guess I would have assumed that Stephen King and Colleen McCullough were bestsellers, but I didn’t really know for sure.

It’s amazing how different my relationship to books is now that I’m an author. These days I keep an eye on the big bestseller lists, which is why I was suprised to see Lisa McMann’s Wake listed as unsung. It’s a NYT bestseller. But I suspect the only people who consciously track whether a book is a bestseller or not are the authors and the people in publishing.

The other thing I noticed were comments about how hyped a book was. One book I’ve seen talked about as overhyped I happen to know has been selling poorly. The correlation between being talked about online and sales is not one to one. Not even close. Some bestsellers seem to barely get a mention online, some poor sellers are talked about all over the internets. I’ve seen Liar described as a bestseller because of all the online talk. It’s not. Trust me, if Liar were a bestseller or even close to being one, I would know.

We authors have a very different relationship to our books than readers do. Which is why some of us have had odd reactions to being called unsung or sung. For example, when I saw that How To Ditch Your Fairy was on an unsung YA list my first reaction went pretty much like this: “Unsung! HTDYF’s my bestselling book so far!³ It sold more in six months than Magic or Madness sold in hardcover in almost five years!” I know that compared to actual bestselling books HTDYF’s sales are as a grain of sand, but for me they’re large and happy making.

My second reaction was to be dead pleased that the blogger in question had such lovely things to say about HTDYF, which, while it has sold better than my other books has had the least positive critical attention.⁴ Poor lamb. *pets How to Ditch Your Fairy* Though, truly she’d rather have the sales than good reviews.⁵ You can’t eat good reviews.⁶

What are sales after all but a reflection of how many readers a book has? The more sales, the more readers. Every author wants to be read as widely as possible. And every reader wants the same for their favourite books so they have more people to talk about them with. (I speak as both author and reader.) Isn’t the whole point of the unsung books meme to get more people reading and talking about these books?

But even my least-read books have their fans. I treasure the letters written to me about those books every bit as much as I do the letters about HTDYF. I treasure the letters from readers for whom my books have had a real impact even more. The ones who tell me that my book showed them they weren’t alone, that there’s hope, that my book got them through a family crisis, the loss of someone they loved. Because that is what so many books have done for me over the years. That is the real point of being a published author, even if my books have that impact on just a handful of people. It’s so worth it.

1. Quite a few of the ones I’d heard of I hadn’t read so the lists will probably kick me into actually reading them.
2. Not that I know for sure on that last one seeing as how I’ve never had a bestseller. One day . . .
3. This does not include Liar. The earliest I’ll know how it’s doing will be my second royalty statement of this year. Due in October.
4. Which has kind of led me to wonder if there’s an inverse correlation between the two.
5. Yes, I think of my books as female.
6. Not that books eat anything other than souls.

When a publisher buys a book one of the first things they start thinking about is how to sell it. Who is its ideal audience? How can they position the book so those readers will find it? How can they position it so they expand beyond those readers? These discussions quickly wind up with ideas for the cover. That’s because the most important function of a book cover is

To sell the book.

That’s right, folks, a book cover is an advertisement. Typically, ads don’t go after the existing customers, they go after new ones. A cover that’s totally true to the book might make the author’s heart go pitter pat and please mad-keen fans, but if it works only for author and hard-core fans, it is not a successful cover.¹ A successful cover calls out to people who’ve never heard of the book or the author and says, “Pick me up! Read me! Buy me!”

A successful cover expands your audience. Other than word of mouth, the cover is the most important factor in selling a book. Often it is the biggest and best, or even, only advertisement for the book.

Uglies is Scott’s most successful series. The first book in the series, Uglies, was an original paperback that went out into the world with little fanfare. But, wow, did that cover attract a lot of attention. Scott has had countless letters from fans telling him that they picked the book up because of the cover. That it called to them from across many aisles. That cover is a huge part of why Uglies did so well.²

How is a cover made at the big publishing houses?

Typically³ the first step is for editorial to put together a cover brief and send it to the art department. A cover brief is a description of what they’d like the cover to look like and/or the element of the book they’d like to see reflected in the cover.

The artists who design the covers tend not to read the books they’re working on because they don’t have time. They’re working on so many books in a year and their deadlines are so tight they barely have time to read the cover brief. On top of that sometimes the book they’re working on hasn’t been written yet. (Or, at least, not finished.)

Next a series of rough ideas are sent back to editorial. There is discussion and one or more direction is pursued. Then editorial okays one and the art department completes it. Sometimes editorial changes its mind and sends art in another direction. Once editorial likes the cover it’s sent to sales and marketing to be approved. Sometimes it isn’t and the process has to start over. The next important approval comes from the big accounts, the stores that order the books. Sometimes if they don’t like a cover it gets redesigned.

Something else to remember: all of this starts a long time before the book comes out because—have I mentioned this already?—the cover is the single most important part of advertising the book. Sometimes the book isn’t even finished and the cover is. The cover of Magic’s Child was completed before the first draft of the book was, which was weird, though it gave me time to add more butterflies to the text.

Another important consideration that you can’t actually do anything about is how the book will look when it’s in the bookstores. I.e. will the cover pop. You can design the most gorgeous eye-catching cover in the world in luscious golds and browns and rusts and then have it disappear on the new releases table because guess what? Every book that season is a a luscious blend of golds and browns and rust. But that book in the white and teal that everyone was worried about? Pops like you wouldn’t believe. You can see that book the minute you step foot in the store.

See how random that is? And because of such randomness no one really knows what makes a cover sell. Lots of books fail utterly despite everyone—from author to publishing house to the big booksellers to reviewers—believing the cover to be utterly gorgeous. There are last-minute, emergency covers that everyone’s nervous about that sell like gangbusters. Sometimes you’re sure a cover’s going to sell great and it does; sometimes it does not. The unpredictability leads to all sorts of superstitious nonsense in publishing houses. Green doesn’t sell! Illustrated covers on YA never works! Never put a chicken on the front of a middle grade! A skeleton on the front means the book is doomed! Etc. etc.

There are also house styles. Publishing companies that have had a lot of success with a certain kind of cover are keen to keep using that look and loathe to experiment. Especially if past experiments have failed. Now, with the recession, publishing companies and the big accounts are being more cautious and conservative than usual with the result that are an awful lot of same-same covers out there. But many of those covers are selling.

I’m sure I’ve missed some important aspects. Remember that I’m an author, while we’re part of the publishing industry, we’re also at a remove from it. There are authors who’ve published multiple books, who still don’t understand how their royalty statements work,⁴ or what co-op, or a P&L is. Yes, I am also a publishing geek and have spent the last decade asking questions, but I’ve never worked in a publishing house. Actual people who work at publishing houses no way more than I do about this.

If you have any questions or information to add fire away!

1. Ideally you want a cover that works for those who know and love the book as well as for those who’ve never heard of it. But such covers are rare and wonderful beasties.
2. Initially, that it keeps on selling is due to its own goodness.
3. It varies from house to house and book to book.
4. I’ll admit I’m one of them.

In Istanbul we have eaten.

A lot.

First course at Borsa restaurant.

A baklava shop, which sells many sweet and wondrous things. Yes, we bought and we ate.

The Egyptian spice market.

I am of the school that finds Turkish Delight delightful. In fact, even Scott liked the Turkish Delight here and he claims to hate it on account of its grandma soap taste. The Turkish Delight in Istanbul is the best I’ve ever had.

Ciya, my favourite restaurant so far. So many things I’d never tasted before in my life. All of it really good. If I could live at Ciya, I would. A multi-course meal for the two of us cost under forty USD (that’s together, not each). And we ate an INSANE amount of food, and drank mulberry and other fruit juices of wonder.

Brunch at the Four Seasons. This is the dessert station.

Once again my apologies for not posting or responding to mail and comments. We are too busy eating and seeing the glorious sights. This is the first real holiday I’ve had in a long time and I’m enjoying it muchly.

Hmm . . . is it lunch time yet?

First of all: you’re asking the wrong person. My publishers are in charge of the electronic rights to my novels. If you’re curious John Scalzi has more to say on this question. If you’re desperate for ebooks of my stuff bug my publishers, not me. That will be much more effective.

But here’s what I know: Penguin has made electronic editions of Magic Lessons and Magic’s Child available. But for some reason not the first book in that trilogy, Magic or Madness. Apparently they’re working on it. That’s all I know.

Bloomsbury, who publish How To Ditch Your Fairy and Liar, are also working on making them available as ebooks. Possibly it will happen by the end of this year. Again that’s all I know.

I suspect one of the big reasons that my books are not available is that very few teens are reading ebooks and they are the biggest part of my audience. (Bless you all!)

There’s also the fact that those who have converted to ebooks are still a very small part of the market. Tiny even. So there’s no great urgency for my publishers to make my books available. It’s a very new thing for them. Many of the big publishers are still figuring out their approach to ebooks, especially YA and children’s publishers. I’m sure in the next few years, as the ebook market expands, all of my books, and everyone else’s, will be available as a matter of course. But we are just at the beginning of the ebook revolution.

And there you have it: bug them, not me.

“Hello, oh lovely writer friend of mine, so, um, I know we’ve known each other for years and, um, gotten drunk together, even though getting drunk is wrong and neither of us plans to ever do it again, and, um, where was I? Did you hear about them Sparks? Suck, don’t they? Er, why did I phone you? No reason. I was just thinking about you . . . ”

So after several conversations like that I finally screwed up the courage to ask Karen Joy Fowler, who I knew had actually read and liked Magic or Madness and she blurbed it. At the time her wonderful novel, Jane Austen Book Club, was everywhere. Also Karen is not only a dear friend but one of my favourite writers so I was over the moon. The book was published with her blurb on the back.

To this day I’ve never heard anyone tell me they picked up my book because of Karen’s blurb. The paperback went out with a quote from Holly Black on the front. And ditto. No one has ever told me they picked up one of my books because of a blurb.

Here are the reasons people have given for picking up one of my books:

1. Their sibling or best friend told them they had to read it.
2. Their librarian or teacher recommended it.
3. They liked the cover.
4. They read about it on Boing Boing or Whatever.
5. It was the only book around.
6. It was on their course list so they had to read it.

The only time blurbs have been mentioned to me was when a sweet girl wrote to thank me for blurbing Cassandra Clare’s City of Bones. She told me it’s now her favourite book on the planet and she only picked it up because of my blurb.¹

There are some blurbs that make a difference. If Stephenie Meyer or Stephen King or J. K. Rowling loves your book and wants to tell the world about it that is a Very Good Thing. But I’m unconvinced that there are many other writers who have that kind of clout. Not in book blurb form though there are plenty who have the ability to move a book when they mention it on their blog.

If you’re a brand new writer and you’re freaking out about blurbs, and you don’t know any published writers, or you do and are too embarrassed to ask, I think you can relax. Scott’s biggest selling book, Uglies, went out into the world unadorned with blurbs and several gazillion copies sold later it continues to sell.

Plenty of books sell great without blurbs.

If you have the time, energy, or inclination, go after blurbs from famous authors but it truly won’t make much difference if you don’t get them. Don’t sweat it. I really wish someone had sat me down way back then and told me to calm down. Would have been a big weight off. I honestly thought blurbs were one of the most important aspects of getting people to pick up a book. Even though I had pretty much never bought a book because of a blurb myself.

My latest book, Liar is my first book without any blurbs on it. And I gotta tell you it was a huge relief not having to ask people to blurb it. Even after five books I still find doing so excruciating. I really hope I never have to do so again.

Blurbs schlurbs! Worry about your next book. It’s far more important to your writing career than any blurb is.

Hmmm, best I get back to doing that myself . . .

1. Which was replaced on the paperback by a blurb from Stephenie Meyer. As if her blurb will sell as many copies as one from me! What? Oh, she’s the one who wrote Twilight? Never mind.

I know that the title of this post is going to lead to some comments insisting that it’s not true that white writers have any advantages and that many white people are just as oppressed as people of colour. I don’t want to have that conversation. So I’m going to oppress the white people who make those comments by deleting them. I don’t do it with any malice. I do it because I want to have a conversation about white privilege in publishing. We can have the discussion about class privilege and regional privilege and other kinds of privilege some other time. Those other privileges are very real. But I don’t want this discussion to turn into some kind of oppression Olympics.

Damned if You Do, Damned if You Don’t, Redux

There were some wonderful responses to my post attempting to debunk the “damned if you do/damned if you don’t” canard. But I got the impression that some people understood me as saying that it’s fine for white people to write about non-white people and that any criticism for doing so is no big deal. Writers get criticised for all sorts of different things. Whatcha gunna do?

I did not mean that at all. I’m very sorry that my sloppy writing led to such a misunderstanding. I think the criticism a white writer receives for writing characters who are a different race or ethnicity, especially by people of that race or ethnicity, is a very big deal. We white writers have to listen extremely carefully. Neesha Meminger wrote a whole post about why in which she talks about how hard it is for many non-white writers to get published:

I know how tiring it is to hear over and over from editors or agents (who are, in almost all cases, white) that they “just didn’t connect with,” or “just didn’t fall in love with” the characters of a mostly-multicultural book. And, while I know these can be standard industry responses to manuscripts, the fact of the matter is that white authors are getting published. White authors writing about PoC are getting published—sometimes to great acclaim—while authors of colour are still not (in any significant numbers).

Mayra Lazara Dole makes a similar point:

Many POC feel you are stealing their souls. We’ve never, ever had your same opportunities. As an africanam friend would say, “the times of white people painting their faces black in hollywood are over.” Why don’t you sit back and allow us to get our work published while you keep writing what you know until we catch up? Shouldn’t it be about equal opportunity? If so, please consider giving us a chance to make our mark (about 90 percent of all books are written by white authors).

Now before you get your back up and start spouting about how you have a right to write whatever you want. Neesha agrees:

So, to my white brothers and sisters: certainly, write your story. Populate it with a true reflection of the world you live in. Bring to life strong and powerful characters of all colours. Do so with the ferocity of an ally and the tenderness of family. But please don’t be so cavalier as to shrug and say, “I did my best, and frock you if you don’t like it—plenty of your people thought I did a great job.” Take the criticism in as well. After the urge to defend yourself has passed, pick through the feedback and see if there’s some learning there. Because the reality is that masses upon masses of “our people” have absorbed toxic levels of self-hatred from the images and messages (and *inaccurate representations*) that surround us. Many of us have learned to believe that we are less than, not worthy, undeserving—and are simply grateful to be allowed to exist among you without fear.

So does Mayra Lazara Dole:

On the other hand, having been born in a communist country with censorship, please, write what you want, but just know that even though you have every right to write whatever you wish, you’ll hurt some of us. Many POC’s won’t be as forgiving, but some will. To some POC’s it will feel as if you are stealing from them . . . Don’t you want POC to write our own books?

So do I. Hey, all my books so far have had non-white protags (follow the link for my reasons why). Neither Neesha nor Mayra want to censor white writers, they want us to be very careful of what we do, and they want us to own it.

That’s what I’ve tried to do, but I haven’t always succeeded. Writing, thinking beyond my privilege, these are things I struggle with every single day of my life. I was not standing here from on high saying, “Here’s how to do it.”¹ I was saying, “Here’s what I’m wrestling with.”

What are the advantages that white writers writing about people of colour have that PoC writers don’t have?

First of all (assuming that you can actually write) your odds of getting published are better than theirs.² No, I don’t have statistics to back me up, but I have a lot of anecdotal evidence. Of friends and acquaintances who were rejected by editors and agents who already had their one African or Asian author. If you’re the only brown writer on a list than you have to be a lot better than all the other brown writers competing for that one slot. The hurdles that many non-white writers have to jump to get published in the USA are higher than they are for white writers.³

Here’s another big advantage: If you, as a white writer, produce an excellent book about people who aren’t like you odds are high that your ability to do so will be seen as a sign of your virtuosity and writerly chops, which it is. However, non-white writers rarely get the same response, even though it’s just as hard for them. I say that not just because I think all good writing is hard to achieve, but because every time you write a nuanced character who isn’t white you’re writing against a long, long tradition of stereotyped characters in Western literature. That’s hard to do no matter what your skin colour. And if you’re a writer working within in a different writing tradition and trying to make it succeed within the English-language novel tradition you’re doing something even harder.

I want to make it clear that I’m not saying that we white writers should feel guilty about any of this. Guilt is a pointless emotion. White writers who’ve written about people of colour and won acclaim and awards don’t have to hand their prizes back. That would change nothing.

What I am saying is that we need to be aware of our privilege and listen to criticism and act upon it. We need to do what we can to change things. The more novels with a diversity of characters that are published and succeed in the marketplace the more space there will be. The more people who can find themselves in books, the more readers we’ll all have, and the more opportunities there’ll be for writers from every background. Of course, it’s not just the writers who need to be more diverse, but everyone in publishing, from the interns to agents to the folks in sales, marketing, publicity, and editorial, to the distributors and booksellers.

There are many wonderful books by writers of colour. Read them, talk about them, buy them for your friends. Point them out to your editors and agents. Be part of changing the culture and making space for lots of different voices. The problem is not so much what white people write; it’s that so few other voices are heard. If the publishing industry were representative of the population at large we wouldn’t need to have this conversation.

1. And I’m very sorry if it came across that way.
2. Yes, it’s hard for all people to get published. I know. It took me twenty years to do so. But add to that the prevailing notion in the publishing industry that books about people of colour don’t sell and it becomes even harder.
3. The hurdles they have to jump to have the time and resources to write in the first place are typically also higher, but that’s a whole other story. Don’t get me started on the differences I’ve seen on tour in the USA between predominately black schools versus predominately white ones.

For instance, after yesterday’s event an adult came up to me and explained that they are an aspiring writer working on their first novel. They said they wanted my advice but the questions they asked really confused me:

What’s the best way to get started writing fan fiction?

How do you build up a following?

Should I be using wordpress, livejournal or blogger?

It took me awhile to realise what was going on. They wanted to know what to do to get a publisher’s attention. And they had decided the best way to do that was to reverse engineer other writers’ successes. Two of their favourite writers had started out as fan fiction writers and developed big followings. Another of their favourites was a blogger who had sold a novel they had first posted on their website.

The problem with that plan¹ is that there only a handful of writers in the entire world who got published that way. You’d be better off buying lottery tickets.

Besides which, none of those writers did it on purpose. They wrote fanfic because they loved it. They blogged for the same reason.² Because they loved it and were good at it they developed a following. None of them blogged and wrote fanfic in order to develop a following.³

I stood there, mouth agape, trying to figure out how to respond to these wrong questions. Should I tell this aspiring writer that they had the cart so far in front of the horse that the two were never going to meet?

Instead I asked AW a question:

Justine: “How many novels have you written?”

Aspiring Writer: Silence.

Justine: “Have you written one novel?”

AW: “Well, um, I’m halfway into my first one.”

Justine: “You don’t have a finished draft?”

AW: “No.”

I told the AW about how I started at least twenty novels before I finally finished one. I did not sell the first novel I completed. Or my second. I sold my third novel. I know many, many writers who sold their fifth, eight, or twentieth novel first. The majority of published writers did not sell the first novels they wrote.

I explained how bad it is for you to start thinking about marketing and promotion before you’ve even learned whether you can finish a novel. It will do your head in. It’s bad enough angsting about all that stuff when you do have published novels.

I think I got through to AW. I think I finally know how to get other wrong question asking aspiring writers back on to right questions. From now on I am going to ask them how many novels they’ve written.

1. Okay, there are MANY problems with that plan. Starting with it being insane.
2. Many of them still do both.
3. How do I know? The writers in question are friends of mine. Yes, I know everyone.

Her paper is here. You can leave comments and suggstions here.

Please don’t go over there to deny that white privilege exists because a) that’s simply not true and b) you’ll be derailing what’s already turning into a very useful conversation. Thank you.

Many people have been asking me how I feel about the US cover, why I allowed such a cover to appear on a book of mine, and why I haven’t been speaking out about it.

Authors do not get final say on covers. Often they get no say at all.

As it happens I was consulted by Bloomsbury and let them know that I wanted a cover like the Australian cover, which I think is very true to the book.¹ I was lucky that my Australian publisher, Allen & Unwin, agreed with my vision and that the wonderful Bruno Herfst came up with such a perfect cover image.

I never wanted a girl’s face on the cover. Micah’s identity is unstable. She spends the book telling different version of herself. I wanted readers to be free to imagine her as they wanted. I have always imagined her looking quite a bit like Alana Beard,² which is why I was a bit offended by the reviewer, who in an otherwise lovely review, described Micah as ugly. She’s not!³

The US Liar cover went through many different versions. An early one, which I loved, had the word Liar written in human hair. Sales & Marketing did not think it would sell. Bloomsbury has had a lot of success with photos of girls on their covers and that’s what they wanted. Although not all of the early girl face covers were white, none showed girls who looked remotely like Micah.

I strongly objected to all of them. I lost.

I haven’t been speaking out publicly because to be the first person to do so would have been unprofessional. I have privately been campaigning for a different cover for the paperback. The response to the cover by those who haven’t read Liar has been overwhelmingly positive and I would have looked churlish if I started bagging it at every opportunity. I hoped that once people read Liar they would be as upset as I am with the cover. It would not have helped get the paperback changed if I was seen to be orchestrating that response. But now that this controversy has arisen I am much more optimistic about getting the cover changed. I am also starting to rethink what I want that cover to look like. I did want Bloomsbury to use the Australian cover, but I’m increasingly thinking that it’s important to have someone who looks like Micah on the front.

I want to make it clear that while I disagree with Bloomsbury about this cover I am otherwise very happy to be with them. They’ve given me space to write the books I want to write. My first book for them was a comic fairy book that crossed over into middle grade (How To Ditch Your Fairy). I followed that up with Liar, a dark psychological thriller that crosses over into adult. There are publishers who would freak. No one at Bloomsbury batted an eye. I have artistic freedom there, which is extraordinarily important to me. They are solidly behind my work and have promoted it at every level in ways I have never been promoted before.

Covers change how people read books

Liar is a book about a compulsive (possibly pathological) liar who is determined to stop lying but finds it much harder than she supposed. I worked very hard to make sure that the fundamentals of who Micah is were believable: that she’s a girl, that she’s a teenager, that she’s black, that she’s USian. One of the most upsetting impacts of the cover is that it’s led readers to question everything about Micah: If she doesn’t look anything like the girl on the cover maybe nothing she says is true. At which point the entire book, and all my hard work, crumbles.

No one in Australia has written to ask me if Micah is really black.

No one in Australia has said that they will not be buying Liar because “my teens would find the cover insulting.”

Both responses are heart breaking.

This cover did not happen in isolation.

Every year at every publishing house, intentionally and unintentionally, there are white-washed covers. Since I’ve told publishing friends how upset I am with my Liar cover, I have been hearing anecdotes from every single house about how hard it is to push through covers with people of colour on them. Editors have told me that their sales departments say black covers don’t sell. Sales reps have told me that many of their accounts won’t take books with black covers. Booksellers have told me that they can’t give away YAs with black covers. Authors have told me that their books with black covers are frequently not shelved in the same part of the library as other YA—they’re exiled to the Urban Fiction section—and many bookshops simply don’t stock them at all. How welcome is a black teen going to feel in the YA section when all the covers are white? Why would she pick up Liar when it has a cover that so explicitly excludes her?

The notion that “black books” don’t sell is pervasive at every level of publishing. Yet I have found few examples of books with a person of colour on the cover that have had the full weight of a publishing house behind them.⁴ Until that happens more often we can’t know if it’s true that white people won’t buy books about people of colour. All we can say is that poorly publicised books with “black covers” don’t sell. The same is usually true of poorly publicised books with “white covers.”

Are the big publishing houses really only in the business of selling books to white people? That’s not a very sustainable model if true. Certainly the music industry has found that to be the case. Walk into a music store, online or offline, and compare the number of black faces you see on the covers there as opposed to what you see in most book stores. Doesn’t seem to affect white people buying music. The music industry stopped insisting on white washing decades ago. Talented artists like Fats Domino no longer needs Pat Boone to cover genius songs like “Ain’t That a Shame” in order to break into the white hit parade. (And ain’t that song title ironic?)

There is, in fact, a large audience for “black books” but they weren’t discovered until African American authors started self-publishing and selling their books on the subway and on the street and directly into schools. And, yet, the publishing industry still doesn’t seem to get it. Perhaps the whole “black books don’t sell” thing is a self-fulfilling prophecy?

I hope that the debate that’s arisen because of this cover will widen to encompass the whole industry. I hope it gets every publishing house thinking about how incredibly important representation is and that they are in a position to break down these assumptions. Publishing companies can make change. I really hope that the outrage the US cover of Liar has generated will go a long way to bringing an end to white washing covers. Maybe even to publishing and promoting more writers of color.

But never forget that publishers are in the business of making money. Consumers need to do what they can. When was the last time you bought a book with a person of colour on the front cover or asked your library to order one for you? If you were upset by the US cover of Liar go buy one right now. I’d like to recommend Coe Booth’s Kendra which is one of the best books I’ve read this year. Waiting on my to be read pile is Shine, Coconut Moon by Neesha Meminger, which has been strongly recommended to me by many people.

Clearly we do not live in a post-racist society. But I’d like to think that the publishing world is better than those many anecdotes I’ve been hearing. But for that to happen, all of us—writers, editors, designers, sales reps, booksellers, reviewers, readers, and parents of readers—will have to do better.

Update: Because some recent commenters haven’t heard that Bloomsbury have changed the cover here is a link to the new cover.

1. I didn’t see the Australian cover until after the US cover was finalised.
2. Yes, another protag of mine who looks like a WNBA player. What can I say? I’m a fan.
3. If you’re interested, I imagine another character in the book, Sarah, as looking like a younger Rutina Wesley, who’s not a WNBA player.
4. And most of those were written by white people.

“Look, people thought I was going to be a huge failure, but then I got kind of lucky and made it. And I had and have lots of amazing friends, and we’ve seen each other’s careers go up and down. Take my advice: don’t go comparing yourself to other people. You will go insane. It’s pointless. Your fortunes may rise and fall, depending on all kinds of things you have no control over. Keep your friends. Never compare all the outward markers of success. Do what you love, because that’s all you really get and that’s all that matters and that’s all that will ever really work. And don’t be an as$h&^e.”

It’s doesn’t matter what game you’re in, judging yourself solely by external measures will do your head in. You are not a good writer because you get good reviews or because you’re a bestseller or a prize winner.

You can continue to work hard and write your best and yet stop getting good reviews¹ and prizes and spots on bestseller lists. If you depend on those measures to determine your worth you are in for a world of pain.

As Mr Murray and Maureen say you have no control over that external stuff.² Forget about it. You are not a better person cause you sell more than your friends. You are not a worse person because you’re never short listed for prizes. Concentrate on doing the absolute best you can in whatever field you’re in. Because if your eyes are only on the prize, all the joy and pleasure in writing (or whatever) will disappear.

If you do get lucky and your work is recognised, make sure you thank the people who gave you the time and space and support in order to do your absolute best: your family, your friends, your colleagues etc. etc.

Thus endeth the sermon.

1. Or any reviews at all, which is much worse.
2. And if you did have control and could give yourself prizes and good reviews and huge sales, what would be the point?

Newsflash: an agent’s website is irrelevant to how good an agent they are. Some of the top agents in the business barely have an online presence at all.

Think about it for just a second: what is an agent’s website for exactly? It’s not for editors, i.e. the people agents sell to. Good agents already have relationships with editors at all the big houses and many of the little ones too. Editors don’t need to look up agents’ websites. The people who most frequently visit an agent’s site are writers looking for representation. And the good agents do not need to advertise for clients. Thus they do not need a good website.

My agent, Jill Grinberg, doesn’t blog and has a website that’s been under construction since 2006. Yet somehow she manages to be an extraordinarily good agent. I am very very happy and grateful to be with her. Trust me, Jill does not lack for clients.

Time and time again I see newbies comment about how if an agent doesn’t have an uptodate website they must be a crap agent who’s clearly still using messenger pigeons to communicate. So not true. The vast majority of my communication with Jill is done via email. I send her all my manuscripts as attachments. She is entirely in the 21st century. I don’t know anyone who doesn’t communicate with their agent in the same way.

When I see newbies saying they’re not going to submit to Jill because of her luddite ways I have to laugh. The only person they’re punishing is themselves.

I think what many many new writers searching for an agent don’t get is that new clients are not the majority of agents’ priority. Newbies are so focussed on the searching part that they sometimes don’t think about how what they want from agents will change when they actually get one.

When you have an agent you don’t care about their website or how clear their submission guidelines are or whether they take electronic submissions. You care about how fast they get back to you about your problems and how good the deals they make for you are. The stuff that was hugely important when you were looking for an agent disappears from view. You don’t think about it again.

The top priority of an agent is looking after their existing clients. When a new writer finds the perfect agent they’re going to be very grateful for that. They won’t be giving much thought to the state of their agent’s website.

Update: I am not saying agents should not have websites. Or that agents with websites are bad agents. Merely that the fact of having or not having a website is irrelevant to how good an agent they are.

I am also saying that what seems important when you’re looking for an agent won’t be once you have one.

A close friend also demanded that I explain why I am so keen on silencing authors.

I’ll take the second one first cause it’s so laughable. The very idea that I’m trying to silence anyone. I am an author. I am full of opinions. I share them here every single day. There’s nothing I don’t have an opinion on. Seriously. Ask me about anything at all and I will have a large loud opinion.¹

I am not saying that authors shouldn’t have a response to bad reviews. I’m saying they shouldn’t share that response with the intramanets. By all means bitch to your friends. I sure do. Scream your anger and woe and hurt feelings. Print the review out and burn it.² Do whatever it takes.

But do not go after the reviewer.

Because you will look like a thin-skinned, self-obsessed doxhead.

Because most of the time reviews are not about you. All you did was write the book. The reviewer is engaging with the book you wrote, and their relationship with it. They are bringing to bear their entire reading history as they do that. They will see and feel things you did not intend them to see. But you are not your book. If you can’t make that separation you are in for a world of pain.

Because if the reviewer is going after you specifically that’s their problem. Ad hominem attacks disguised as reviews are not hard for readers to spot. The problem is they’re very difficult for most writers to identify because so many of us cannot make that separation between ourselves and our books. Many of us authors feel that any criticism of our books is an attack on us. Rarely is that so.

Because it may well hurt your sales. I can think of several writers whose books I will never ever buy because of the way they attack anyone who disagrees with them. Because of their constant insistence that everything is about them. A blogger uses cover copy from their book jacket to discuss class and how it affects who does and does not get published and down they descend like an avenging angel in order to talk about the injustice done to them. When the blogger was, in fact, opening up a discussion about class and the politics of publishing. That author has revealed that they are a total doxhead.

Because you’re a published author. You have heaps of power. You have a right of response. In your books or on your blog or in an article or essay. I think it’s always wisest to address the criticisms generally rather than respond to a specific review. I’ve had a few people be upset about certain events in books 2 & 3 of my Magic or Madness trilogy. I have responded to their complaints and explained why I wrote them the way I did. I did this because they came to me and asked for an explanation. By all means talk about your motivations, explain the bits people have problems with. But there’s a big difference between doing that and attacking someone specific for giving you a bad review.

See? I’m not saying authors should be silent. I’m saying we shouldn’t behave like lunatics. If you scream at every reviewer (on blogs, goodreads, amazon, the NYT, wherever) who doesn’t worship you, exhort your fans to tear out their entrails, you not only look like a thin-skinned crazy person, you’re wasting your own time and energy. Write another book already.

It matters that you not behave like a lunatic because there’s no percentage in it.

Here’s my newsflash to you:

No matter what a genius you and your fans think you are not all readers are going to agree. There is not a book in existence that isn’t hated by someone. Me, I loathe Moby Dick. I have ex-friends who hate Pride and Prejudice. That is how the world is.

Get over yourself already.

I am now done and dusted with this topic.

1. Corks are an abomination! Jack Nicholson is a tosser! Don’t Ask Don’t Tell must be abolished! Radio National is the best radio in the world! Mangosteens are the best fruit! Ugg boots are hideous! I have to stop this! I could be here all year!
2. Though not very environmentally sound that.

Go over there and read what he has to say. Otherwise nothing I say in this post will make any sense.

Finished? Okay then.

First up, I agree with John that his model could be better for the industry. I would love to have higher royalties.

However, the only agents I’ve known who’ve asked for them have not had much success. I don’t have as much faith as John does that it’s a possibility for writers like me i.e. for solidly successful mid-list writers who have never had a six-figure advance. I’d love if he was right and that was about to change.

I have much less faith than John does in the rationality of publishers. (I’m not saying writers are particularly rational either. I happen to think that most people aren’t rational and that’s what’s wrong with most economic models.)

Here’s the only way I would agree to be paid under John’s proposal:

1. There would have to be a minimum of four royalty payments per year. Though I’d prefer six. Under the current model authors get their royalties twice a year. That’s a very long waiting time. Hard to pay your bills without a decent advance when money’s only coming in twice a year.
2. Publishers would have to guarantee up front that they’d put money into sales & marketing as well as publicity for my books. My getting a higher percentage of royalties means the publisher has given up some of its cut and thus has less invested in my books selling.

The problem with no. 1 is that royalties paid twice a year is a very convenient arrangement for the publisher. Pay outs to gazillions of authors twice a year is way less of a headache. I can hear the accountants screaming at the very idea of having to do that four or six times a year. Two payments also means they get to hang onto the money for much longer, accruing interest. I can’t imagine publishers being in a hurry to change that arrangement.

The problem with no. 2 is that publishers frequently make promises about publicity and sales and marketing when they’re bidding on a book but sometimes they do not do what they said they’d do. I’ve been extremely lucky on that front. Bloomsbury and Allen & Unwin have done every single thing they promised they’d do for my books. I trust them to do well by my books. But there are publishers who don’t stand by their promises. Sometimes that’s because the person who made those promises is gone. Sometimes it’s because there was a misunderstanding about what they were promising. And sometimes, well, sometimes it’s hard to come up with a charitable explanation for the behaviour. (Just as it can often be hard to come up with charitable explanations for some writers’ behaviours. People aren’t rational.)

I have seen many writers get huge advances and in almost all cases the publishing house put a lot of muscle behind those books to promote them. I have also seen publishing houses put a big push behind a low advance book but no where near as often. And usually the publisher doesn’t do that until they see external signs of enthusiasm for the book, such as a strong reaction from big accounts and big sell-in, great word of mouth and reviews etc. I have also seen publishers see all those strong signs of enthusiasm for a low-advance book and STILL not get behind it. Whatever John may say, big advances do concentrate the minds of publishers most powerfully.

Also many of the big advances I’ve seen have not been irrational. Paying a six-figure advance to a proven bestseller is not a huge risk. I’ve seen many six-figure advance earning out. I think publishers are being totally rational paying a known earner a big lump sum to write books. It works for the author; it works for them. And that big lump sum gives the author breathing space by taking financial stresses away thus allowing them to write more.

Where I think publishers are nuts is when they pay crazy money to unknowns or non-writers (think all those failed books “by” Hollywood stars). That so rarely works out that it bewilders me that they haven’t learnt their lesson.

But, hey, I keep sticking my fingers in electrical sockets. We’re not all rational.

Though I have seen authors respond to positive reviews in comment threads and unintentionally shut the conversation down because everyone panicked on realising that the author was watching. That’s why I no longer drop in to thank a blogger for a positive review. But I definitely don’t think it’s a terrible thing.

Walter Jon Williams talkde about how annoying some online amateur reviewers can be:

Some of them are just bad readers. They miss major plot points and then complain that the plot makes no sense, or they say that something is impossible when it’s something I’ve actually done, or they complain that a plot twist is unmotivated when I’ve foreshadowed it sixteen dozen ways . . . these guys I’m sometimes tempted to respond to. Not in abusive way, of course, just by way of information. (”If you would do yourself the kindness to reread Page 173, you would realize that your chief complaint is without foundation.”) That sort of thing.

Sad fact: most readers are crap at it. We read too fast and carelessly. We judge books by what we expected to read so often don’t see what is actually there. We get mad at books for not being the book we wanted them to be. We read when in a bad mood and blame the bad mood on the book. Most of us suck at noticing all the carefully laid foreshadowing, backstory, clues that the hardworking authors wrote for us and then we have the gall to blame them for our own stupidity in not seeing them. Damned readers!

Sadly, there’s zero percentage in going after them and pointing out their stupidity no matter how much we writers ache to do so.³ Because this is the biggest power imbalance of all. Amateur reviewers on good reads or Amazon or Barnes & Noble or on their almost zero-trafficked blog are the least powerful criticism that can be made. Sometimes authors do attack them. I heard from a blogger who wrote a negative review of [redacted well-known author] and had said author set their fans on the blogger who was inundated with hate mail for months. Authors, DON’T DO THAT!

And reviewers please don’t do the opposite. Adrienne Vrettos said:

Once I had a reviewer who had written a not very nice review in a widely read trade magazine approach me at a crowded event to tell me – in detail – what exactly she didn’t like about my book.

I had *no* idea how to handle it. I stammered out a ‘thank you’ for reviewing the book, which now sounds suspiciously like ‘thank you sir, may I have another?’, and hurried away.

How extraordinarily rude. While I’ve never (thank, Elvis!) had anyone tell me in person about their hate for my books I’ve had reviewers write me with their lack of love. I have no idea what these people want from us authors. To make sure that we read their review? Why does that matter to them? Reviews of books are not for the authors, they’re for potential readers. So leave us authors alone! Thank you!

Robin Wasserman said:

I have to admit that I miss the era of loud, passionate, messy literary feuds, so have been pretty entertained by this whole mess. Norman Mailer vs Gore Vidal, Tom Wolfe vs Updike/Mailer/Irving, Dale Peck vs everyone…those were the good old days. (Authors — and it seems important to note that Hoffman’s reviewer is also an author in her own right — still have plenty of books and authors that we despise, we just do our despising behind closed doors.) And this morning I discovered that after Alice Hoffman published a horrible review of Richard Ford’s “The Sportswriter,” Ford got a gun and shot a bunch of holes through Hoffman’s latest opus. (http://s7y.us/uqr) So maybe she can be forgiven for her misunderstanding of “appropriate” behavior!

Sure. Feuds can be extraordinarily entertaining. I enjoyed those spats mightily. You’ll note that most of them were between equals with roughly the same reputation and access to media. Most of the flare ups in the past few years have been well-known author going after much less well-known reviewer and/or punters on Amazon. Which I happen to think it’s flat out awful.

And while I enjoy those stoushes between equals, I enjoy them in the same way I do seeing what hideous outfit Chloe Sevigny or Gwyneth Paltrow are wearing right now. Fun for me, sure, but embarrassing for them. I enjoy their sartorial mistakes mightily just as I enjoyed Mailer and Vidal etc posturing. But I still think they’re arrogant self-obsessed drop kicks. I will always advise other authors not to follow their lead.

1. Yes, that is a joke.
2. And that’s a whole other thing. I have seen authors go berko over a starred review that had one negative phrase in it: “while occasionally overwrought”.
3. And, boy, do we.

But what I think I really mean is that most authors have more power than the reviewer. Often reviewers aren’t as well known as the person they’re reviewing. So when the disgruntled writer says, “What about my rights? Why can’t I respond?” The answer is that you can. But what will it gain you? Besides you already have a reply to your critics: your books. Your last book, your current book, your future books.

Why does an established writer with an army of books feel the need to go after a critic who happens to not like their latest book? They have a much bigger audience than that critic does. Many more people will read the book in question than the bad review. It’s madness.

Even when the author is brand new and has only one book what will they achieve by going after a critic? They’ll make themselves look small and petty minded and incapable of taking criticism. If you’re irked by a bad review respond by making your next book even better.

I have yet to see anything good come out of an author turning on a specific critic.

Many people in that thread talked about how writing fanfic was a learning experience that prepared them for becoming a professional writer. And there’s no doubt that that’s how fanfic has worked for many pros. However, the vast majority of writers of fanfic not only don’t become pros, they have no desire to do so. They write fanfic for a variety of reasons: fun, community, because writing is something they can’t not do and so on—they don’t do it as some kind of apprenticeship for becoming a “real” writer.

I know professional writers who also write fanfiction. So clearly it’s fulfilling a need that their paid writing isn’t. I also do a lot of unpaid writing. You’re reading some of it right now. Often I enjoy writing posts here more than writing novels.

Or, rather, I have a much less stressful relationship to this writing than I do to my novel writing because there’s not much riding on this blog, whereas my ability to pay my rent, buy food, stay in the profession that I love is tied up in the novels I write. Sometimes it takes awhile to push that stuff aside and just write. For me blogging is a relaxation; writing novels is an economic necessity.

Which is not to say that it can’t be fun. It can. I wouldn’t swap my job for any other job in the world. I love it. But it’s still my job and comes with all the stresses that any job has, including anxiety about losing said job.

Not everyone who spends a lot of time writing wants to be a professional writer. Frankly, I think that’s sensible. It’s very hard to make a living as a professional writer. Even if you do manage it’s just as hard to make it a sustainable career. I know lots of writers who’ve been able to support themselves for a year or two or four or ten but then demand for their work dwindle, fashion in the publishing world changes. In the 80s horror was huge, now not so much. YA’s big right now but who knows were it will be in ten years. Romance is pretty much always the biggest selling genre and yet it has the lowest advances. I know of romance writers with multiple bestselling books who only get around 20k per book.

The majority of pro novelists, who are making a living, write a book a year. Many write two or three or four a year. For many writers that’s an impossible pace to sustain and it can suck the fun right out of the writing. There are lots of reasons for not making writing your main profession. Most of the published writers I know are not full-time. Many of them claim to be happier that way.

When writing becomes your full time job it completely changes your relationship to writing. It becomes a business. You can’t wait for your muse to show up. You have to force it when you’re not in the mood. You have to meet deadlines. You have to think about whether there’s a market for what you want to write. You can’t just write whatever you feel like unless you happen to be lucky enough to have a market for what you feel like writing.

In which case you’re probably Nora Roberts. Lucky duck!

There are two things you keep doing that affect my reading pleasure. Well, okay there are lots of things you do, but I don’t have time to go into detail about all your cover sins, and your back jacket copy lies, misinformation, and bad writing, which frequently keep me away from genius books. Thus I will limit myself to two complaints:

Complaint the first and smaller of the two:

Please do not place spoilery acknowledgments at the front of a book. Actually, please don’t place un-spoilery acks at the beginning of a book. Acknowledgments belong at the back of the book. They are back matter. It’s only after we’ve read the book that we understand what the author is thanking people for and what it means.

Complaint the second and hugest:

For the love of all that is wondrous, do not place an advertisement for another book on the page facing the final page of the book.

This is the worst thing in the world.

I just finished Annette Curtis Klause’s Blood and Chocolate.¹ It’s a wonderful book that’s intense and involving and made me totally forget I live anywhere but in the world of Blood and Chocolate until I turned to the last page and there facing it was a whopping great big ad for another book by that publisher.

Aaargggh!!!

Way to break the spell, publisher people. Why would you do that? You just destroyed my reading experience. You just ruined thousands of people’s reading experience. A curse upon your house. A really nasty curse. One that means you never publish a profitable book again. You will lose all bidding wars, your publicity campaigns will crumble to dust, your most successful authors will leave you.

What should have been on the facing page was nothing. A blank page. There should never be anything facing the final page of a book. EVER. I do not understand how publishers don’t understand this.

Readers want a moment of quiet in which to savour the end of the book. Do not worry, we will eventually turn the page and find the back matter. We’ll read the acks, peruse the ads, and the opening chapter of the next book by the same author. That’s when we’ll be in the right frame of mind to be receptive to your blandishments to buy more of your books. There’s absolutely no need in the world to SHOUT at us to do so before we’ve finished the book.

Stop it immediately.

Yours sincerely,

A lover of books²

1. I know, I know, everyone else read it years ago. Once again I am way behind the curve.
2. Of the ones that don’t suck that is.

A couple of readers have asked me what this means exactly. How do books get sold to other countries? How does it all work?

Basically the world is divided up into various different territories for publishing rights. Those territories (more or less) correspond to different countries. Though notoriously the UK is under the delusion that many other countries are part of its territory. Newsflash to the UK: Your empire crumbled decades ago. Get over it!

When my agent, Jill Grinberg, sells one of my books the first rights she sells are North American (USA + Canada) and ANZ (Australia + New Zealand). Those two rights are sold directly. Thus my agent gets 15% and I get the rest.¹

Translation rights to my work are sold by my agent working with different sub-agents around the world. Which means that they split the agents’ commission, with both my agent and the sub-agent taking 10%, and me getting 80%. Some sub-agents handle more than one territory. I know of one who handles Spanish and Portuguese language sales in multiple countries, but most sub-agents work only in one territory, which is usually their home country, and thus they know it really, really well.

The larger commission is no big deal because without agents working on your behalf you would not sell in other countries. The sub-agents are the people who know which publishing houses are after what kind of book, and who has the best translators. They’re the ones who sort out the labyrinthine tax laws and tax arrangements between your home country and the country you’re selling into. Also, I don’t know about you, but I am not fluent in any of the languages spoken in any of the countries I’ve been sold in other than Australia and the US.²

I became very interested in foreign rights after my first visit to the Bologna Book Fair, where I met some of my foreign publishers, and saw the world-wide business of buying and selling rights to kids and teen books up close. I was totally fascinated to learn that the Netherlands is not big on fantasy, Brazil loves chicklit, and most of Eastern Europe loves science fiction. The US market is notorious for buying almost no translation rights at all. I wonder what the Australian YA market is known for buying?

I hope that helps you understand a bit more what I’m talking about when I jump up and down because Turkey just bought my book. Did I mention that I just sold in Turkey?

1. Well, minus the taxman’s cut.
2. I’m still working on my USian