When you tweet, who do u think of reading it? Followers, followed, public, best friends, etc? Who do you tweet *to*?
I am very curious about the responses.
It made me wonder, too, about blogging. Recently there was a slight and fairly dumb article in the New York Times about the astounding fact that most people who start blogging don’t continue. Scalzi excoriated it most entertaingly. Cause the interesting question isn’t why do people abandon blogs but why do people continue to blog?
I could tell you that I keep on blogging day after day after day because my publisher likes me to have an online presence. Problem is that’s not true. Blogging has very little impact on book sales. You have to have considerably more than 1,500 hits a day for it to translate into book sales.
I can point you to many writers blogs that are way more popular than mine whose authors’ books don’t sell any better than mine and sometimes much worse. I can also show you very unpopular blogs whose authors are huge bestsellers. There really is no correlation.
People point to John Scalzi’s Whatever as an example of a popular blog that translates into great book sales. He will tell you himself that he is the exception that proves the rule. He will also tell you that he does not blog in order to sell books—that’s just a cool side effect for him. He blogs cause he’s full of opinions and loves to share them.
But that doesn’t answer the question above. Who do I blog for? Who do I think is my audience?
I don’t blog for my family and friends, which is why there is no personal news here, and very little about my health or mood. I primarily blog about the business side of my life, i.e. my writing career as well as my interests. So I imagine my audience to be people who find my rantings and opinings interesting as well as some people who are fans of my books. But I don’t really write for them—I write for myself.
Don’t get me wrong, I’m thrilled when what I write interests other people too. But I don’t post stuff I know to be popular which I happen not to be interested in. Hence no photos of cats.
In other words, if I had no audience I would still blog. Indeed for the first two years of this blog I pretty much had no audience. Didn’t stop me.
Who do you blog for? Who’s your audience?